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Daniel Edelman 2x founder helping startups nail branding + GTM
Los Angeles
Built a venture-backed mental health startup from scratch. Led creative direction for OpenAI, Coca-Cola, and Activision. With 15 years of experience, I help early-stage startups get clear on brand, GTM, and what not to do.
I’m a startup founder, creative director, and brand strategist with 15+ years of experience helping early-stage companies go from “idea and chaos” to confident go-to-market execution.
I recently built and led Group Chat, a venture-backed mental health startup described as “Barry’s Bootcamp for your brain.” We launched a new care model, opened multiple locations in LA, and partnered with ClassPass, coworking brands, and wellness platforms.
Before founding, I led ⚡️brand design, messaging, and growth campaigns for companies like OpenAI…
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Brand Strategy
Branding
Early-stage Startups
Investor Presentations
Creative Direction
Positioning
Go-to-market Strategy
Messaging
Decks
Pitch Development
Member since June 2025
Areas of Expertise
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DE$1.67/min per minuteNew ArrivalGo-to-Market Strategy. No BS, Just Honest Ideas.Daniel Edelman • Los AngelesCreated 9 days ago in Sales & Marketing / Growth StrategyGetting early traction isn’t about doing everything — it’s about doing the right things at the right time. A smart GTM strategy trims the fat and focuses on the clearest path to paying users. Founders often come in overwhelmed: too many channels, no clarity on messaging, and a funnel that leaks at every stage. That gets fixed here. Together, we’ll find where the signal is hiding and how to scale it — without needing a big budget or growth team. This process helped a new care model in LA get users in the first week, build momentum, and eventually partner with national wellness platforms. It works — if you’re focused. Guarantee: If I'm not helpful in the first 20 minutes, the call’s on me.Daniel Edelman Los AngelesNew Arrival
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DE$1.67/min per minuteNew ArrivalPitch Decks. Help You Pitch Like Steve Jobs.Daniel Edelman • Los AngelesCreated 9 days ago in Funding / Venture CapitalA deck should tell a story clearly, quickly, and visually. Investors skim — great decks anticipate that, guide attention, and leave zero confusion about what’s being built and why it matters. Most decks suffer from one of three problems: unclear narrative, bloated structure, or amateur design. Here, you’ll get real-time, practical feedback on all three. If needed, we’ll work line by line. This approach helped one founder close $1.2M in pre-seed funding with no lead investor — just a sharp story and a clean, confident deck. Guarantee: If you don’t walk away with at least one major upgrade to your deck, no charge.Daniel Edelman Los AngelesNew Arrival
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DE$1.67/min per minuteNew ArrivalMessaging for Startups: Speak Human, Sell HarderDaniel Edelman • Los AngelesCreated 9 days ago in Sales & Marketing / Growth StrategyWhen people don't “get it” in the first 10 seconds, they bounce — even if the product is great. Strong messaging makes your value feel obvious, fast. This session is about cutting the fluff and getting to language that works: headlines that convert, one-liners that stick, and a POV that builds trust. No jargon. No “disruptive, scalable platform” copy. One recent startup saw conversion rates jump 3x after tightening the homepage hero section — no redesign needed. Guarantee: If your message isn’t sharper and more compelling after 20 minutes, the session’s free.Daniel Edelman Los AngelesNew Arrival
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DE$1.67/min per minuteNew ArrivalBrand Strategy: Start Building a Cult FollowingDaniel Edelman • Los AngelesCreated 9 days ago in Business / BrandingA good brand builds belief before the product is even ready. That means emotional clarity, consistency, and trust — not just a color palette and a typeface. In this session, expect to clarify your core story, identify the brand traits you want to lead with, and translate that into how you show up across product, site, and comms. This isn’t about aesthetics — it’s about identity and alignment. This framework helped one early healthtech founder move from “we look generic” to “we finally feel like a real brand” — without hiring an agency. Guarantee: If the brand direction doesn’t feel clearer and more confident in the first 20 minutes, you won’t pay.Daniel Edelman Los AngelesNew Arrival
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DE$1.67/min per minuteNew ArrivalInvestor Pitching. Keep Them Focused, Ace the Moment.Daniel Edelman • Los AngelesCreated 9 days ago in Funding / Venture CapitalThe pitch is a performance. It’s not just what’s said — it’s how it’s said, what’s anticipated, and how it lands under pressure. Founders use this session to practice delivery, get structured feedback, and workshop answers to tough questions. Whether it’s a first pitch, a demo day, or a tricky follow-up meeting, we’ll tighten the story and boost confidence. This process was used by a founder going into Techstars — it turned a scattered pitch into a story that people remembered and backed. Guarantee: If you don’t feel stronger and more prepared to pitch after 20 minutes, it’s on me.Daniel Edelman Los AngelesNew Arrival
Brand Strategy
Branding
Early-stage Startups
Investor Presentations
Creative Direction
Positioning
Go-to-market Strategy
Messaging
Decks
Pitch Development
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