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Messaging for Startups: Speak Human, Sell Harder
Created a month ago in Sales & Marketing / Growth Strategy

When people don't “get it” in the first 10 seconds, they bounce — even if the product is great. Strong messaging makes your value feel obvious, fast.
This session is about cutting the fluff and getting to language that works: headlines that convert, one-liners that stick, and a POV that builds trust. No jargon. No “disruptive, scalable platform” copy.
One recent startup saw conversion rates jump 3x after tightening the homepage hero section — no redesign needed.
Guarantee: If your message isn’t sharper and more compelling after 20 minutes, the session’s free.
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Daniel Edelman
Los Angeles
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Built a venture-backed mental health startup from scratch. Led creative direction for OpenAI, Coca-Cola, and Activision. With 15 years of experience, I help early-stage startups get clear on brand, GTM, and what not to do. I’m a startup founder, creative director, and brand strategist with 15+ years of experience helping early-stage companies go from “idea and chaos” to confident go-to-market execution. I recently built and led Group Chat, a venture-backed mental health startup described as “Barry’s Bootcamp for your brain.” We launched a new care model, opened multiple locations in LA, and partnered with ClassPass, coworking brands, and wellness platforms. Before founding, I led ⚡️brand design, messaging, and growth campaigns for companies like OpenAI, Coca-Cola, and Activision — working on everything from influencer strategy and community development to GTM and paid media. On Clarity, I help startup founders and early teams: Craft a high-trust ⚡️brand that looks and feels premium Get clear on GTM strategy and first traction channels Fix messy messaging, funnels, and ⚡️deck visuals Find scrappy growth ideas when money is tight Think clearly about what not to do If you’re building something weird, early, or ambitious — I’d love to help.
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