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Go-to-Market Strategy. No BS, Just Honest Ideas.
Created 16 days ago in Sales & Marketing / Growth Strategy

Getting early traction isn’t about doing everything — it’s about doing the right things at the right time. A smart GTM strategy trims the fat and focuses on the clearest path to paying users.
Founders often come in overwhelmed: too many channels, no clarity on messaging, and a funnel that leaks at every stage. That gets fixed here. Together, we’ll find where the signal is hiding and how to scale it — without needing a big budget or growth team.
This process helped a new care model in LA get users in the first week, build momentum, and eventually partner with national wellness platforms. It works — if you’re focused.
Guarantee: If I'm not helpful in the first 20 minutes, the call’s on me.
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Daniel Edelman
Los Angeles
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Built a venture-backed mental health startup from scratch. Led creative direction for OpenAI, Coca-Cola, and Activision. With 15 years of experience, I help early-stage startups get clear on brand, GTM, and what not to do. I’m a startup founder, creative director, and brand strategist with 15+ years of experience helping early-stage companies go from “idea and chaos” to confident go-to-market execution. I recently built and led Group Chat, a venture-backed mental health startup described as “Barry’s Bootcamp for your brain.” We launched a new care model, opened multiple locations in LA, and partnered with ClassPass, coworking brands, and wellness platforms. Before founding, I led ⚡️brand design, messaging, and growth campaigns for companies like OpenAI, Coca-Cola, and Activision — working on everything from influencer strategy and community development to GTM and paid media. On Clarity, I help startup founders and early teams: Craft a high-trust ⚡️brand that looks and feels premium Get clear on GTM strategy and first traction channels Fix messy messaging, funnels, and ⚡️deck visuals Find scrappy growth ideas when money is tight Think clearly about what not to do If you’re building something weird, early, or ambitious — I’d love to help.
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