Loading...

Expertise

$1.67/min

Brand Strategy: Start Building a Cult Following

New Arrival

Created 18 days ago in Business / Branding

A good brand builds belief before the product is even ready. That means emotional clarity, consistency, and trust — not just a color palette and a typeface.

In this session, expect to clarify your core story, identify the brand traits you want to lead with, and translate that into how you show up across product, site, and comms. This isn’t about aesthetics — it’s about identity and alignment.

This framework helped one early healthtech founder move from “we look generic” to “we finally feel like a real brand” — without hiring an agency.

Guarantee: If the brand direction doesn’t feel clearer and more confident in the first 20 minutes, you won’t pay.

Daniel Edelman

Los Angeles
Send Message

Built a venture-backed mental health startup from scratch. Led creative direction for OpenAI, Coca-Cola, and Activision. With 15 years of experience, I help early-stage startups get clear on brand, GTM, and what not to do. I’m a startup founder, creative director, and brand strategist with 15+ years of experience helping early-stage companies go from “idea and chaos” to confident go-to-market execution. I recently built and led Group Chat, a venture-backed mental health startup described as “Barry’s Bootcamp for your brain.” We launched a new care model, opened multiple locations in LA, and partnered with ClassPass, coworking brands, and wellness platforms. Before founding, I led ⚡️brand design, messaging, and growth campaigns for companies like OpenAI, Coca-Cola, and Activision — working on everything from influencer strategy and community development to GTM and paid media. On Clarity, I help startup founders and early teams: Craft a high-trust ⚡️brand that looks and feels premium Get clear on GTM strategy and first traction channels Fix messy messaging, funnels, and ⚡️deck visuals Find scrappy growth ideas when money is tight Think clearly about what not to do If you’re building something weird, early, or ambitious — I’d love to help.

—