Analytics and Product leader. Product innovator and go to market strategic leader. A maker and consultant. More than 25 years in the internet and information tech industries.
Performance Marketing expert: SEM paid and unpaid traffic optimization through statistically proven methods. Attribution expert. I'll help you drive up conversions, and reduce cost by providing proven methods that radically improve the quality and availability of accurate metrics in your BI systems, analytics solutions, and through error free traffic attribution. I specialize in Google Analytics free and Premium, and I can lead your teams to implement custom tracking solutions to increase margin on Marketing spend, and Brand Marketing.
Designed and Implemented content and acquisition based analytics systems to establish and track personas across properties, and attribute LTV. Content tagging and tracking of CMS driven categories, titles, and all tags for content assets across online Publishing sites (e.g. Investopedia), social media (e.g grindr/blendr), online shopping (e.g. smarter.com, pricerunner europe). Connect content strategy to marketing strategy through effective analytics tracking of key indicators, and cohesive framework for tracking user behavior.
Improper tagging and tracking of paid and unpaid marketing campaigns is the number one hidden cause of campaign failure. I have established industry proven methods for properly tagging, tracking, and removing error from campaign URLs before they are provided to paid (e.g. Google, Bing, Adconion), or unpaid (e.g. email, Twitter or FB posts) traffic sources. Save your investment, and increase your dividends with my help.
Expert in Google Analytics (Premium and Standard), Universal Analytics, Google Tag Manager, marketing campaign attribution and tagging, conversion tracking. Tagging with third-party pixels: Ad unit and testing pixels/tracking. End to End business analysis. Implementation, testing, and sustaining. Information architecture.
Product Ownership of $$M in revenue for IoT, Autonomous Vehicle and Driver Analytics, Behavioral Analytics, Saas, Data, and Machine Learning Products Providing the information and software that fuels the study of human movement, population studies, automobiles, driverless autonomous cars, IoT systems Product and opportunity instigator for Auto Insurance Forensics and UBI Analytics solutions Retail Site Selection and Competitive Insights Analytics product owner Roadway Analytics, Trip and Trade Areas, and Volume Profile covering all US states, EU, Canada. On Demand Location Services for Autonomous vehicles, IoT devices for on time delivery of people and goods
Data Studio from Google is free, scalable up to as many dashboards as you can design, simple to use, and gives you the ability to gang data together from multiple sources all at once. Google Analytics, and Data Studio work great together. Since GA is free, it provides a great basis. If you are developing an App (mobile), then Firebase also is free, from Google, does a different yet slightly more app-mobile fovused analytics experience, and also is importable into Data Studio as a data source. Data Studio also queries BigQuery directly . Let me know if you need more info or have questions. Best, Chris
Great manager and mentor.
I worked with Chris at Intel back when he was a SR Software Engineer. He was technically competent as an Engineer and had strong project management skills. These observations were confirmed by his management over the years based on his many promotions.
Chris is one of the most inspiring mentors and leaders that I've ever come across. He digs deep into muddy analytical and engineering initiatives -- territory where few are confident enough to take complete command (and achieve stellar results). Chris does more than solve problems, however. He is constantly encouraging others to lead, flourish, and grow. When I was starting out in analytics, I was a nervous wreck. Chris empowered me with the self-confidence to consider myself a true expert in my trade. For that, I will be forever grateful. Chris is one of those leaders who will simply change your life.
As a manager, Chris was able to remove numerous roadblocks to the project by interacting with several people among the project team. He clearly defined roles within the teams as well as individual expectations. He took ownership of his responsibilities and was accountable for his own action.
Chris easily got along well with others and created relationships with various heads of other groups. Through these relationships, he was able to create solutions for current problems as well as prepare for future issues.
Chris' management skills are also well-developed. He regular holds meeting with his direct reports and presents a clear picture of where the team is headed for the rest of the year and into the next. He also concentrates on the professional career of his direct reports by offering them training options, placing them on well-balanced project teams, and assigning them challenging tasks to help promote their professional growth.
Most importantly, Chris was always available. If we ever needed to talk to him regarding something professional or personal, he had always tried to make time to discuss it.
Christopher Bridges is an amazing individual to work with. He's extremely knowledgable and passionate about the projects that he works on. He's a great Project Manager and motivator; it was a great pleasure to work with him. I hope to work with him again in the future.
Chris is a keen technical mind that always has the business' interest at heart. He is great at analyzing a problem, designing a solution and seeing the project through. He is very knowledgeable in his area and was always up to date on the latest and greatest of technologies out there. I've had a great experience working with him, he is a great team player and overall a great person to be around.
I worked with Chris on a cross-functional team for the trial (Technical Adoption Program) for social networking software. Chris is imaginative and grasps the implications of new, disruptive, emerging technologies. He is an experienced technical project manager who knows how to put all the pieces together and deal with the mishaps that can occur with experimental software. He is outgoing, cheerful, proactive, follows through, very bright and fun to work with. I highly recommend him.
Chris is smart and always thinks future. His knowledge of different analysts systems and tools is amazing. Chris can also be very technical and work with developers directly. He is an A-player and a great asset for any company.
It was an esteemed honor and privilege to work with Chris in any capacity. Not only did he lead and support the reporting and analytical needs of the Marketing division, but he seamlessly executed complex reporting for senior management, analyzing online and offline customer behavior across multiple media campaigns, and working with internal and external partners to manage the regression-based model development and application.
Chris possesses the highest levels of expertise, proficiency, authority, and autonomy of all programmer analyst positions within IT and marketing. He has played a key role in manifesting the strategic direction for the company's revenue streams, maximizing sales and profit -- at every turn.
Though under the gun to produce, manage and streamline large databases and execute queries, Chris always delivered and highlighted issues and recommended options. He brought an SEO consultant into the company - his suggestions and direction were top notch. No project is too difficult for Chris. He always delivers and supplements the esteem and knowledge of those around him.
Christopher consulted with me while he was implementing Multi-touch Analytics, and kindly provided extensive feedback based on his experience, which was helpful in updating the documentation at www.multitouchanalytics.com to make it more useful for a wider audience.
I worked with Chris on numerous projects involving complex web analytics and multiple tagging and analysis packages to be sure we were developing and managing the site in the most effective manner. I relied on his deep professional knowledge of what was needed in addition to his hands-on experience knowing which of many tools could be retired without negatively impacting the business. He was a key business partner to the product management team and an exceptional source of expertise inside the company. He was always pleasant to work with and eager to assist in any way necessary. His broad technical knowledge and hands-on appreciation of the software development process are an invaluable combination and were well respected in the company and in the industry.
