$4.17/min

Content Marketing and Analytics

New Arrival
Created 11 years ago in Product & Design / Metrics & Analytics

Designed and Implemented content and acquisition based analytics systems to establish and track personas across properties, and attribute LTV. Content tagging and tracking of CMS driven categories, titles, and all tags for content assets across online Publishing sites (e.g. Investopedia), social media (e.g grindr/blendr), online shopping (e.g. smarter.com, pricerunner europe). Connect content strategy to marketing strategy through effective analytics tracking of key indicators, and cohesive framework for tracking user behavior.

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