Vancouver, British Columbia, Canada
LinkedIn Profile: https://www.linkedin.com/in/davidallisoninc/
Former global marketing agency founder (sold to management). Went on to create the Valuegraphics Database; the first global inventory of core human values.
Advisor to innovative companies like the United Nations Foundation, Five Star School Supplies, PayPal, and lululemon on values-driven marketing segmentation. Lead teams that provide Valuegraphics (values-driven predictive insights) for consumers, donors, prospects, employees...any stakeholder group.
Best-selling author of two books about values-driven marketing, and the inaccuracies of demographic profiles. Keynote speaker with representation across three continents. Avid art collector, coffee drinker, and weightlifter.