Connect With Generation Z

Created 6 years ago in Sales & Marketing / Branding

Brands do not simply "sell" to Generation Z...they influence. But HOW?! Do not spend another dollar on advertising to students without talking to me.

I can help you adjust current marketing efforts or work with you to create a campaign from the ground up. I've helped various companies and even celebrities capitalize on this misunderstood demographic. As a member of GenZ myself, I bring unparalleled perception to the billions of dollars spent by my peers.

With an impressive track record in technology and digital media, coupled with my extensively influential social capital, I am able to contribute on strategic matters, while simultaneously helping build a brand that will not only reach but also resonate with Gen-Z and millennials.

WHY YOU SHOULD CARE ABOUT GEN-Z:
Everyone knows when it comes to ROI, nothing beats word-of-mouth marketing. Consumer endorsements are free, effective, and have far more perceived authenticity than messaging that comes straight from the brand.

Word-of-mouth impressions create 500% more sales than paid media impressions because nearly 90% of consumers report that they are more likely to give their hard-earned cash to a brand recommended by a friend.

This is especially true for college students–- who spend over $60B per year on nonessential purchases, yet HATE being "sold" to.

College students may be a uniquely astute group, but they are still just like any other consumer: the challenge is simply to capture their attention and engage them with a product. However, capturing their attention is the most difficult part. While a basic PPC campaign may work for the rest of the population, college students require social validity in order to convert them.