Competitive Intelligence: The key to strategic advantage
Pre-Negotiation: A strategy for winning
The Irish Property Buyers' Handbook deals with buying property at an uncertain time, navigating the current economic fallout and understanding the new opportunities in a dramatically changed marketplace.
Competitive Intelligence is the process of researching, analysing and, most importantly, using intelligent data from any available information sources with the aim of out-performing competitors through a sustainable competitive advantage.
Pre-negotiation is a heightened, or (arguably) more aggressive, form of research that may be carried out by either party to a negotiation, in advance of that negotiation. Its success is largely based on the negotiator turning the traditional buyer / seller relationship on its head. By using the pre-negotiation strategy, you give the other party to the negotiation the opportunity to work together with you to achieve a deal – and everybody wins!
I first met Carol while working in the Private Clients Division of Irish Mortgage Corporation. Ours was a symbiotic relationship - Carol had clients looking for finance, while we had clients looking for property. Carol's positive "can do" attitude immediately impressed our clients and she always delivered commercial units specific to their requirements. Her technical understanding of commercial property acquisition is at the highest level, but it is her integrity and easy going nature which has established such a wide network in Ireland. I enjoyed working with Carol and have no hesitation in recommending her.
Carol's stand out qualities are her drive and determination. When she uses them for her clients they receive an unrivalled service. Carol has a strong client focus and bringing Buyers Broker into the Irish market place, is proof that she is a consumer champion. Representation for property buyers in the largest transactions of their lives is both a labour of love and will influence for the better, how property is bought and sold in Ireland.
Carol is a source of terrific property knowledge and is open and willing to share and advise. Although we operate similar businesses offering similar services and are therefore competitors, we talk frequently about how our businesses are progressing, help with each others clients needs and point each other in the right direction where we can. Carol is a like minded person who I admire for her forthright, no nonsense and positive attitude to her business, clients and the property market as a whole. Liz O'Kane - www.lizokane.ie
I've worked with Carol for four years as director's of Buyer's Broker Ltd, she is an enthusiastic and inspirational character and a pleasure to do business with. She continutes to champion the cause of property buyers in Ireland.
I have worked with Carol for many years and can highly recommend her based on her knowledge of the property markets and her extensive network of contacts. Carol always acts with the highest integrity and can be trusted to get the best deals going for her clients. I have no hesitation in recommending Carol to any of my colleagues or friends.
I deal with people who buy properties every day and I always remember the good ones. Most people have some ability to haggle and then others are just born to do it. Carol is the latter. She has a natural negotiating talent and I would recommend her to anyone that is looking to buy a property. I have no doubt that her services could save the average home buyer tens of thousands of Euro. I dealt with Carol in 2008 where she represented a couple buying an investment property, she was an absolute pleasure to deal with, always polite and she did exactly what she said she would do. I hope to some day work with her again.
Carol and her team provide an excellent service. I have no hesitation in recommending her firm. Carol also excells in the area of business development and I have used her expertise and got good results!