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Clarity

Carmen Berrocoso

Madrid, Spain

Advisor in Leading Marketing innovation through technology
Previously Senior Digital Markerting Manager At Coca-Cola Central & Easter Europe (26 markets) / Head of CRM and Customer Experience at Pullmantur (Royal Caribbean) / Head of Retention & Loyalty at Philip Morris

$2.00/min

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Customer Acquisition Digital Strategy Marketing Communications Marketing Strategy Customer Retention Digital Marketing Strategy Customer Experience Customer Relations Customer Engagement blockchain

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Strategic Omnichannel Marketing Strategy

I have a proven ability to shape and execute disruptive marketing strategies for building awareness, acquisition and retention, with a track record of designing and delivering 360 marketing plans and content strategies to tell one consistent narrative to key brand audiences across the all touch points at premium companies such as The Coca-Cola Company, Royal Caribbean or Philip Morris.

Customer Strategy and CRM

I have a strong background in formulating customer strategies (CRM B2C and B2B) to enhance individualized client engagement, defining the data model enabling data-driven decision-making and shaping strategies for growth.

Customer Experience for Growth Strategy

I excel in designing the perfect customer experience to set the strategy for growth, creating company-wide strategies, goals, and planning based on a holistic customer experience across all brand touchpoints.

Marketing Strategies for Being Digital Ready for Modern Consumers

With over 23 years of global marketing experience, I have a solid track record in marketing strategy and planning, as well as team leadership across various sectors including FMCG, tourism and hospitality, and tobacco. In my previous roles at Coca-Cola, Royal Caribbean Group, and Philip Morris, I led the implementation of innovative marketing strategies, including market research, data analysis, and execution of digital and social media campaigns.

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Member since February 2024