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Clarity

Carla Mizrahi

Sydney, Australia

Currently Product Manager @ Local Measure - the leading during-visit CX SaaS platform for tourism and hospitality sectors.

My passion involves driving value for customers by understanding their core problems and prioritising features that make a big impact.

Contact me for advice about any of my skills! I'm here to help you and your business thrive.

$1.00/min

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Product Management SaaS Business Strategy Problem Solving Customer Experience Agile Methodologies Customer Insight Problem Analysis

Call me to talk about

to Be Successful, You Need to Know When You're Successful - Goals & Hypothesis

When creating successful products or features, you need to know what success looks like. How will you know if its successful otherwise?

Goals and hypothesis (experimentation) are really important in agile so you can build, measure and learn!

What you can learn from me:
- The differences in goals and hypothesis
- Examples of goals and hypothesis
- Strategies for using goals and setting them up to track them
- Using analytics to do feature audits and knowing when to turn a feature off

Save Time and Money by Validating Ideas (Customer Interviewing)

I've had years of experience in Customer Interviewing and understand the power of quality feedback. Feedback can drive direction and shape your product in ways that no-one internally can identify without it.

Benefits:
- Learn about Qualitative and Quantitative customer interviewing
- See a presentation on the different types of customer interviewing and why they are important
- Get a script that I've used for solution based interviewing with design testing
- Learn from my mistakes, so you don't need to fail and learn them!

Better Planning = Better Performance - Backlog Refinement / Sprint Planning

Backlog refinement and sprint planning are one of the hardest tasks to do, especially in a start up with competing priorities.
However, proper planning can make or break a company.
Its imperative to have a clear vision and strategy to follow in order to drive impact for your customers.

Why you should speak to me:
- You'll receive a process for prioritzation
- You'll receive pointers on how to drive outcomes over output
- Learn how to run successful sprints, and build product/s that make a difference

Increase Product Success by Knowing Who You're Talking to- User & Buyer Personas

User and buyer personas are extremely beneficial to any company. I would go as far to say don't start building product until you have your user and buyer personas.
They are extremely useful not only for product teams but for designers, for engineers, CEO's, Sales team, even Finance teams!

Benefits to chatting with me:
- Learn the fundamental reasons why you should have user and buyer personas
- Learn strategies for creating user and buyer personas
- Gain insight into what you can do with them once they're created

Don't Waste Time Building a Full Product - Build an MVP (Min. Viable Prod) First

I have a passion for being Lean.
There is nothing worse than spending 3 sprints on a product or feature to then realise no one is using it.
Not only is this costly at the time, but the ongoing costs to support this is worse.

What I'll teach you:
- When to build an MVP and what not to skimp on
- Process of building an MVP
- Brainstorm on how to make your idea into an MVP
- Some examples where I've tried MVP's and what the outcomes were, and what I learnt

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Member since August 2019