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Brett Fox CEO, Author, Entrepreneur, Business Builder

Silicon Valley, CA
I am an accomplished high-tech executive with experience as a CEO, marketer and turnaround specialist. I have a proven track record of building and leading successful teams, developing breakthrough ideas, creating innovative products, and successfully marketing new and existing product lines. I founded and led Touchstone Semiconductor as the CEO. I successfully raised funding during the Great Recession, built the organization, and focused the company on the growing low power Internet of Things market. Touchstone introduced more new products than any IC startup over the past 20 years. The performance improvements were breathtaking: a 10X improvement in power versus performance. Touchstone was sold to Silicon Labs in 2014. Previously, I…

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  • Reviews 4
  • Answers 1

Brett is a tremendous CEO. At Touchstone, he built a strong team, kept the company focused, led by example and had the original compelling vision for founding the company. Unfortunately this venture didn't succeed, but it was not for lack of having a great CEO at the helm. I am sure Brett will be successful as a CEO one day, and in hindsight this minor setback will only have made him a better executive in the long haul.

Source: LinkedIn Cathal Phelan Apr 13, 2015

Brett is one of the most focused and tenacious entrepreneurs I know. I had the pleasure of watching him build Touchstone from scratch, meeting his milestones and bringing to market nearly 100 products with 500 customers in a couple of short years. Incredible execution owed to Brett's direction and passion. He is highly experienced in high tech marketing and business development with special skills in semiconductors. He is a team builder and is able to create business plans with skill. I have no doubt Brett will do this again and again. I look forward to working with Brett for the foreseeable future.

Source: LinkedIn David Epstein Apr 13, 2015

Brett was a detail executive who had creative methods to grow the business.

Source: LinkedIn Craig R. Miller Apr 13, 2015

Brett is an exceptionally bright and talented engineer and business leader. Sharp and prescient. Not afraid to do the right thing and get results.

Source: LinkedIn Dave Devries Apr 13, 2015
Brett Fox, CEO, Author, Entrepreneur, Business Builder answered:

We did paid advertising and email, and they worked hand in hand.

The paid advertising (Google Adwords and Ads on targeted websites) brought in the traffic. Building our email list and then using email as a marketing tool was extremely cost effective.

The key with any of these strategies is measurement. You have to measure everything to be successful. Keep the stuff that works and throw out the stuff that isn't working. Then keep optimizing and testing.

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