Question
Based on your own experience, what worked the best for you in terms of advertising, email marketing, growth strategy, SEO, PR, blogging, etc. methods that really had the most impact on increasing your website customer base?
Answer
We did paid advertising and email, and they worked hand in hand.
The paid advertising (Google Adwords and Ads on targeted websites) brought in the traffic. Building our email list and then using email as a marketing tool was extremely cost effective.
The key with any of these strategies is measurement. You have to measure everything to be successful. Keep the stuff that works and throw out the stuff that isn't working. Then keep optimizing and testing.
