Cofounder & CEO of Viqal, building AI-powered guest messaging for hotels; previously co-founded various startups after starting my professional career in institutional and treasury sales at BNP Paribas and Rabobank.
I help early-stage B2B SaaS teams design customer experiences that convert, retain, and scale — from onboarding flows and support automation to NPS and upsell strategy. Drawing on my experience building AI-driven CX for hotels, I bring a hands-on, outcome-driven approach.
I help early-stage B2B founders define and execute lean GTM strategies that convert. From ICP definition to cold outreach, messaging, and sales motion — Expect blunt advice grounded in real founder experience, not theory.