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Bradley Jacobs

San Francisco, CA

https://www.linkedin.com/in/bradley-r-jacobs/

4+ years at Uber:
-Launched UberEATS markets: Miami and Milan
-Managed the Carrier Operations team for Uber Freight
-Managed 9 markets for Uber Rides in North Carolina

Currently (Oct 2018 - present) work with marketplace start-ups helping to bring their products to market, automate their operations, and scale their businesses given the experience launching and scaling markets for Uber, UberEATS, and Uber Freight.

Uber (May 2014 - Oct 2018)
Head of Carrier Operations, Uber Freight: I joined Uber Freight at its launch, starting and building up its operations team, and playing a key role in the initial strategy and operations. In this role I shaped the direction of Uber Freight’s Carrier Strategy as it related to carrier acquisition and engagement, and played a key role in marketplace dynamics, pricing, product prioritization, and service expansion decisions

Senior Launch Manager UberEATS
Head launcher for Miami and Milan for UberEATS. To do this, I designed and executed a grassroots-marketing plan including the creation of a courier and restaurant base to give Uber a competitive advantage in both Miami and Milan. Navigated a complex tax and regulatory market in Italy resulting in a successful business strategy.

Sr Operations Manager, North Carolina Markets
Built up Uber's Rides to a multimillion-dollar business in 9 North Carolina markets over two years. Built up and managed a team of 6 Operations Managers to eventually grow the 9 markets in North Carolina

$5.83/min

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Business Launch and Scaling Strategies From 4+ Yrs at Uber

4+ years at Uber:
-Launched UberEATS markets: Miami and Milan
-Managed the Carrier Operations team for Uber Freight
-Managed 9 markets for Uber Rides in North Carolina

Since Uber (Oct 2018 - present), I've brought my experience to advise start-ups on how to scale and automate their businesses.

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Bradley Jacobs answered

Why do two-sided marketplaces seek or gain millions of dollars of investment?

Having worked at Uber for a number of years across Rides (2 sided marketplace), EATS (3 sided marketplace) and Freight (2 sided marketplace) I can help.

To build a successful 2 or 3 sided marketplace, the company has to build up the "supply" side before there is any demand. In the ride-sharing business, the supply, and limiting factor to grow, are the drivers. In the early days at Uber, Uber had to get enough drivers on the road so that when a rider requested, there would be a driver within a few minutes to create a good rider experience. The only way for Uber to do this was to "guarantee" earnings for the driver, whether they got rides or not. This looked something like, "we'll pay you $20 / hr to be online and accept trips when they come your way." Of course, this is expensive if you don't have a lot of demand.

However, once Uber was able to get drivers on the road and the word got out there on the rider side, riders had such a good experience that they would tell their friends, families, and colleagues about Uber, and demand for the product spread rapidly.

Can one build up a 2-sided marketplace without millions in investment? Possibly, especially now that many of the barriers to these kinds of "part-time" gigs have been broken down. You would need to devise a way that if a person or company is supply in your business, that they are making money elsewhere, and using your platform to supplement their business (Uber originally did this with black car companies). Then, as your business grows (likely slowly) they can move more and more of their business over to your platform, so you're not subsidizing the down time.

Happy to answer any additional questions about the marketplaces for Uber Rides, UberEATS, or Uber Freight!

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Member since October 2019