Business Launch and Scaling Strategies From 4+ Yrs at Uber

Bradley Jacobs

San Francisco, CA
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https://www.linkedin.com/in/bradley-r-jacobs/ 4+ years at Uber: -Launched UberEATS markets: Miami and Milan -Managed the Carrier Operations team for Uber Freight -Managed 9 markets for Uber Rides in North Carolina Currently (Oct 2018 - present) work with marketplace start-ups helping to bring their products to market, automate their operations, and scale their businesses given the experience launching and scaling markets for Uber, UberEATS, and Uber Freight. Uber (May 2014 - Oct 2018) Head of Carrier Operations, Uber Freight: I joined Uber Freight at its launch, starting and building up its operations team, and playing a key role in the initial strategy and operations. In this role I shaped the direction of Uber Freight’s Carrier Strategy as it related to carrier acquisition and engagement, and played a key role in marketplace dynamics, pricing, product prioritization, and service expansion decisions Senior Launch Manager UberEATS Head launcher for Miami and Milan for UberEATS. To do this, I designed and executed a grassroots-marketing plan including the creation of a courier and restaurant base to give Uber a competitive advantage in both Miami and Milan. Navigated a complex tax and regulatory market in Italy resulting in a successful business strategy. Sr Operations Manager, North Carolina Markets Built up Uber's Rides to a multimillion-dollar business in 9 North Carolina markets over two years. Built up and managed a team of 6 Operations Managers to eventually grow the 9 markets in North Carolina