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MenuBob Troia Entrepreneur, CEO. Advisor/Strategy/Tech/Marketing
I'm a tech-savvy entrepreneur/CEO/advisor with nearly 20 years experience building successful technology-driven companies (2x exits, most recently social media agency Affinitive).
I am also actively involved in the Quantified Self and biohacking communities, seeking to find ways to apply technology and data to measure, understand, improve, and optimize the way we live.

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BT$1/min per minuteNew ArrivalQuantified Self, Digital Health, Biohacking, Life OptimizationBob Troia • Brooklyn, NYCreated 11 years ago in Skills & Management / ProductivityIn addition to having nearly 20 years of experience building successful digital companies, I am an avid self-quantifier and biohacker always seeking to measure, analyze, improve, and optimize all aspects of my life (documenting my exploits at http://www.QuantifiedBob.com). Whether you are interested in these areas for self-awareness or are trying to find ways to better take control of your life (stress, wellness, productivity), I'd be happy to share my experiences and answer any questions you may have, from how to get started and what to track, to devices and apps, interpreting data, and experiment design.Bob Troia Brooklyn, NYNew Arrival
- Reviews 6
- Answers 3
I've know Bob for almost 15 years and he is one of the finest persons I have ever met, personally and professionally. We founded an an agency together (Olive) in 1997 and were business partners for almost 10 years. While Bob was the Director of Technology, he and I worked seamlessly on ideas. He is the best programmer I've ever worked with, but that's just where his talent begins. His real skill is understanding how technology can improve people's lives. He has the ability to see what doesn't exist yet, what should exist, and how to make it real. Bob has a true passion for what he does and a vision for how the digital landscape needs to evolve. Perhaps the best thing about Bob is that he is one of the best collaborators I've ever worked with. He is a champion of big ideas and has the know-how to make those ideas happen. Nothing is impossible with Bob, anything can happen...and usually does.
Source: LinkedIn Stephen Fritz Feb 22, 2014I've worked with Bob for a few years on a range of Affinitive projects and am able, I hope, to relate accurately a few things about him. Bob has his finger on the pulse of where tech and marketing meet. But he is able to look past the buzz words and catch phrases to deftly value the mechanics underneath, judging their value for both a brand and a brand's customer. And he has a genuine respect for both brand and customer. He puts much consideration and brings much insight into how any initiative will empower both of these constituents. He cares how a brand represents itself and he cares how that brand's customers are empowered.
Source: LinkedIn Nat Guy Feb 22, 2014In the over the 10 years of knowing Bob, he not only understands technology but has the knack to use it effectively in word of mouth and social marketing campaigns. If you need to effectively market your business on the Internet he's your man!
Source: LinkedIn Larry Ludwig Feb 22, 2014Bob, is a excellent internet marketing guy with very deep tech capabilities. He and his team at Affinitive are at the cutting edge of internet marketing and technology behind it.
Source: LinkedIn Fergus O'Daly Jr. Feb 22, 2014Bob and his team were great to work with on the many occasions we worked together. The company delivered as promised, we got the results we were looking for, and it was a pleasure to collaborate all along the way.
Source: LinkedIn Nate Mordo Feb 22, 2014Bob has always been way ahead of the curve on word-of-mouth marketing and interactive marketing as a whole. He's always looking ahead to find solutions for his clients instead of rehashing old ideas. In an industry that sees a lot of quick campaign work, Bob builds lasting relationships with his clients that result in actual measurable brand value.
Source: LinkedIn Peter Imbres Feb 22, 2014Are you eligible for COBRA continuation coverage? Most employers are required to offer it for a period of 18-36 month (but most likely you would be responsible for paying 100% of the premium).
For more info, see:
http://www.dol.gov/ebsa/publications/cobraemployer.html
http://www.dol.gov/ebsa/faqs/faq_compliance_cobra.html
It depends on the type of business you are launching. If it is a product-based business, then you are correct in that there will be significant runway/(and potentially investment required) to bring your product to market and start generating income. However, if you are a services-based business you should be able to start generating revenue much faster, if not at day 1. My past 2 companies were built on an agency layer so it was just a matter of pitching clients until we landed our first contracts. So I was fortunate in that in each case I got started by having someone hand me a check.
But like others have said, starting a new venture is going to be a balancing act. Assuming you are bootstrapping, ideally you will have saved up/set aside enough money to cover 12 months of living expenses. This removes the financial stress of not having any revenues/income, and you can be 100% committed to focusing on your venture.
However, the reality is that this isn't an option for most people, so having the security of a salary/benefits at your job (especially as you get older, have a family, mortgage, etc.) is a more realistic approach. This is fine, but then you need figure out how you can still be fully committed to launching your venture - i.e., will you put in another 8-12 hours a day (nights/weekends) *after* you get off of work? What about other responsibilities like time with your family? What happens as the business begins taking off, and the daily demands (during normal workday) increase?
No matter what, time is going to be your most valuable resource as there are only 24 hours in a day. Good luck!
As an avid self-tracker/QS devotee, I have evaluated pretty much every fitness tracking device out there, and while each has its pros and cons, I have been happily using a Basis (http://www.mybasis.com/) as it has the most comprehensive set of features out there (heart rate, GSR, calorie expenditure, sleep and activity tracking).
However, I was frustrated that they didn't provide a public API or a way to download my data, so I wrote a script that will download your data - http://www.quantifiedbob.com/2013/04/liberating-your-data-from-the-basis-b1-band/ .
Note that all devices will have accuracy issues, whether it's tracking steps or heart rate. And I have yet to find an accurate way to get heart rate variability other than via a chest strap, such as the ones made by Polar.
Another one to check out is BodyMedia (recently acquired by Jawbone), which is considered fairly accurate but you need to wear it around your upper arm - http://www.bodymedia.com/
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