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Expert
MenuSusan Baroncini-Moe Executive Coach, Leadership Expert
Founder: Baroncini-Moe Executive Coaching // Leadership & Life Strategist to Extraordinary Women // Stepmom, Fur Mom, and Wife // Reader, Gardener, Lover of Most Crafts and Hobbies
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- Reviews 16
- Answers 4
Susan really knows her stuff! She's smart, funny and very knowledgeable about branding and marketing. She really helped me shape my vision into a business that I loved. I would highly recommend her to other business professionals. Since I've worked with her she's gone on to do many great things that include setting a Guiness world record and writing a book.
Source: LinkedIn Christina Fletcher Jan 25, 2015I have long worked with business coaches and mentors from all walks of life but found that I really needed a coach who had real working knowledge of business building on the web. As a business owner who works 100 percent virtually (Web Development, Virtual Assistance, Online Business Management, Social Media Marketing), I found myself wearing too many hats simultaneously. Frankly, I was approaching burnout.
Susan was able to help me get and stay focused on the most effective actions to take to ensure that I was doing the work that only I should do, while my team was doing the work that they were trained to do.
Susan is an excellent accountability partner. She will cheer successes with you, all the while staying focused on your business growth. I recommend her wholeheartedly to anyone who is truly committed to growing their business.
Source: LinkedIn Denise Griffitts Jan 25, 2015Susan is a great business coach. She helped me get my business off to a great start as I transitioned from an educator to an entrepreneur. She is very knowledgeable about self-employment, tools and strategies to generate clients. As a start-up company, Susan helped me to focus on the products and services I provide and how to manage clients in this new career. I would recommend Susan as an excellent business coach.
Source: LinkedIn Genola Johnson, EdD Jan 25, 2015Susan Baroncini-Moe is a fantastic strategist and coach. Many times I have called upon Susan to ask for her expert advice, to bounce an idea off of, or just to make sure I am doing the right thing. Her insights and advice is spot on, as she is the small business expert.
I've also confided a lot of private business information in her, and I trust her explicitly to keep it to herself, to give me the truth, and to be creative in thinking about things in a new ways. She never lets me down.
My business is better because I know Susan, and yours will be too, if you hire her and work what she tells you to work. If you just want fluffy clouds and unicorns, please do NOT hire Susan. That isn't her style, and that's no way to run a business.
Source: LinkedIn Phil Gerbyshak Jan 25, 2015Susan has been crucially helpful in my brand and my business. I tell everyone I know to utilize this fabulous woman's talents! In the past year and half of my business, every time I have listened to what Susan has business, my business has thrived because of it. Every time I thought I knew better than her, I suffered for it :) She is a fabulous mentor, a great person to connect with and no matter what you call it, she is worth listening to! Coach, teacher, mentor you name it, this lady is the best!
Source: LinkedIn Trisha Trixie Hunter Jan 25, 2015I had the complete honor and pleasure of working with Susan Baroncini-Moe in 2013. The work Susan and I did together taught me to trust and believe in my self and in my ability to make a positive difference in the world. She is a tough coach, which I needed, yet also very compassionate. I highly recommend her coaching and consulting services to anyone wanting an expert resource with high value and great results who can help them take their business to the next level.
Source: LinkedIn Berni Xiong Jan 25, 2015When I hired Susan I was looking for someone to help me get to the next level and she absolutely delivered. She coached me through my first book, my first live events, filling my coaching calendar and my first big paid speaking gig. Susan instinctively knows when I need the big picture, to dial in on specifics or to take better care of myself. It's a joy working with her and the results have been amazing.
Source: LinkedIn Emily Chase Smith Jan 25, 2015Susan is by far is one of the most focused business consultants for business that's out there. A true professional in her chosen profession. Knowledgeable & focused and skillful are just a few words to describe her.
A must discussion for anyone interested in moving forward in business.
Susan is someone I'm thrilled to have on my side. Her marketing and communication consulting helped me so much as I was working through some major business challenges. And here's another thing I like: she smiles through the phone. If you're going to hire someone, make sure they're good, but especially make sure they're fun to work with. Get with Susan!
Source: LinkedIn Chris Reimer Jan 25, 2015Susan wrote the book on small business success. If you want to know what Susan knows about knows about professionalism, quality, persistence, marketing and sales, read her book, Business in Blue Jeans. When you meet her, you'll find her to be sweet, smart, humble, well-connected and hard-working.
Source: LinkedIn Nathan Martin Jan 25, 2015

First, congratulations on your success!
When I work with clients who are looking to bringing a new team member, we begin with a clear identification of the corporate mission, the position role, and its responsibilities. Only when you have clarified your corporate culture and the role this individual will play in that culture can you find a good fit with both the personality type and the skill set you require. Then you can either reach out to your existing team with the full description - you never know who your team knows - post the position on your web site (and even to your list - you never know who your clients know), or bring in a retained search firm to find exactly the right fit for you and your company.
On the other hand, are you sure you need a full time employee? Often an outsourced marketing company or agency can bring far broader and deeper expertise to the table than a single employee, at the same or lower cost to you. Just a thought.
If you'd like help in clarifying your description or have any follow-up questions, I'm happy to help.


I work with clients on rebranding all the time. It's a challenging process, because it does require so much creativity. But your target market can guide you - more on that in a minute.
Since you're under a time crunch, I took a couple of minutes to look at your web site to try to understand exactly what you meant by "1 week to renew the name or pick another business name" - I realized quickly that your domain is coming up for renewal.
So the question is actually that you're not sure whether you should renew the domain name you own or buy another domain and rebrand.
Here's the deal: you should renew the domain either way. Domains are cheap, and a little research indicates that you already have sites linking in to your existing site and enough traffic that if you don't renew this domain, all of that pre-existing work will be lost entirely, and I don't think you want that. :)
Renewing the existing domain not only gives you a little "thinking space" for the rebrand, but you'll also want to redirect the DudeUndies.com domain to the new web site once the rebrand is complete, so you don't lose the relationships you've built under this brand.
Now, to turn the attention to the rebranding itself...rebranding is difficult because it requires enormous creativity - that's why companies are paid big bucks to do it for others. It's not easy. But with the right guidance, it can be done, and can be guided by a full and complete understanding of your target market.
Since you're getting a significant pushback on the branding, you know that a re-brand is necessary, and I frankly agree.
I'd be happy to talk through the process of re-branding and how I can guide you through it to get the best result. But you have more time than just one week. :) Renew the domain and then let's talk about next steps.


This is a tricky question, because it's very difficult for a consultant or PR firm to get major press like this for a startup unless the startup has an amazing, innovative product, is doing something so incredible that it has to be talked about, or has a fantastic story behind it.
A PR firm is only as good as its clients' stories, and they often can't get the press the client wants.
There are strategies for getting into the press on your own without spending a fortune on a PR firm that may or may not be able to get the tech press you want. As well, there are things that a consultant can do to help you build the narrative to make your startup as appealing as possible to get into the national tech press.
We've gotten major national press (Inc., USA Today, Fast Company, Technorati, MSN, Yahoo, Intuit, Tech Cocktail, etc.) for ourselves and our clients. I'd be happy to talk with you about what we can do to help.


What a great question!
Nonprofits are always hard-pressed with resources - I understand your pain! It's rough when you're doing good work and desperately need the help of qualified marketing professionals...but barely have the funding to bring in a totally unqualified college student...or worse, an intern.
When it comes to looking at freelancers, you're right - it is difficult to decide which ones are qualified, much less trustworthy. And if you go to a site like eLance or Odesk, all too often the quality is low (as you've already experienced) or there is a language barrier that cannot be resolved.
However, your budget isn't quite as bad as it seems. As others have calculated, assuming a 40-hour workweek, you're looking at $400/week, $1600/month.
I'd recommend that you avoid hiring someone on a full-time basis, at least for now, and instead look at how you can make best use of that $1600. It might take a bit of time, but it would be well worth the investment to ensure that you have a solid marketing plan - ultimately if you have a strong marketing plan, that is what will help you with funding development, and may eventually yield enough funding to cover a more qualified employee.
For example, in the first month or two, you could hire an outside marketing consultant for a few hours to work with you to develop a plan. In another month, you might have the consultant train a staff member to implement some of the simpler strategies the consultant has recommended. In another month or two, you could have a new web site built (if that's needed). There are so many ways to wisely utilize the resources you have available that I think it would be better put to use with a good consultant who can guide you and help train your staff in the implementation strategies.
Some consultants may be willing to extend a discount on their regular rates for non-profits, especially if your cause speaks to them personally.
I would be more than happy to talk through some of these options with you and let you know how we can help, if it turns out to be a good fit on both sides.
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