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Clarity

Ben Satchwell

I work across the US and Canadian timezones.

Active SaaS CMO | 16 years experience | Can help drive high-performance in B2B marketing strategy, demand generation, product marketing, Go-To-Market, performance marketing, customer marketing, community building or content marketing.

I'm limited to 5 areas of expertise below, so get in touch for more details on all the above.

$2.92/min

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Digital Marketing Inbound Marketing Brand Strategy Advertising Marketing Strategy Search Engine Optimization (SEO) Lead Generation Demand Generation Business Growth Strategies Growth Strategies

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B2B SEO Strategy and Execution

I'm an active CMO with a very defined SEO strategy yielding results (revenue not just leads). I can help you think through the strategy and process I have in place for SEO, as soon as I know your target market and ICP. From here we can dig into the buyer's journey, where on the 5 distinct pillars of a buyer's journey you should target, how much you need to publish, of what quality, how important strategic narrative is, what tools to use, how best to play the Google algorithm, and more. Some say SEO is on the wane, I have results to share the other way. I’ll also discuss with you the importance of content distribution for SEO, many don't know this is what supercharges results. The main thing you’ll get, not just my wins, but learn from my mistakes, saving you both time and money potentially wasted.

B2B Email Marketing

I’m an active CMO at a HR SaaS business, and currently we have an optimised email marketing strategy we are working on. Once I work with you to understand your target market and ICP, we can dig into the email marketing strategy options available to you. This includes aspects such as how do you build an opt-ed in marketing list, what are the red flags to avoid to not buy lists or accidentally SPAM, email marketing strategies from drip to nurture, the importance of not just copy, but pov and distinctness and more. I have full scalable processes and frameworks you can look to take and mould for your unique requirements. The main thing you’ll get, not just my wins, but learn from my mistakes, saving you both time and money potentially wasted.

B2B Growth Strategy

As an active CMO at HR SaaS company, I own the growth strategy and delivery. And have a systematic process for you to follow. Once I work with you to understand your target market and ICP, we can dig into the growth strategy options available to you. It’s nuanced, and we need to balance timing based on priorities and short, medium and long-term revenue requirements. There’s a number of angles to cover, from demand generation, product marketing, performance marketing, customer marketing, community building and/or content marketing. I can speed up your growth plans by helping you see around corners.

B2B Brand

I’m an active CMO at a HR SaaS business, and currently working on brand. I can help you think through your brand, unpack what brand really is (hint, it's not your logo, it’s what people say about you), how you work to define it, operationalise it and scale it. And I can work with you on all of this using existing frameworks I have got over time. If you work in commoditized market, brand is the only thing that cannot be copied. I'll also share why this is important as you scale and the importance of getting it right upfront.

B2B Demand Generation & Inbound Marketing

I'm an active CMO with a very defined demand generation and inbound marketing strategy yielding results (revenue not just leads). I can help you think through the strategy and process I have in place for demand generation, as soon as I know your target market and ICP. From here we can dig into the buyer's journey, where on the 5 distinct pillars of a buyer's journey you should target (problem aware and solution exploration), how best to engage, how to get your POV across to the market, how to tap into dark social, what results to expect, timeline for results compared to BPFU marketing and a lot more. I have full scalable processes and frameworks you can look to take and mould for your unique requirements. The main thing you’ll get, not just my wins, but learn from my mistakes, saving you both time and money potentially wasted.

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Member since December 2022