Led marketing teams at InsightSquared and Placester. Former Big 4 consultant. Passionate about data, models and helping you better understand your sales and marketing funnel.
I led growth marketing at InsightSquared, where we launched an account based marketing program. I have experience with the full lifecycle of launching account based marketing and sales, including strategy, target account tiering and scoring, integrated campaign development and execution, and data, technology and process changes required to support ABM.