$2.50/min

Account Based Sales and Marketing

New Arrival
Created 7 years ago in Sales & Marketing / Sales & Lead Generation

I led growth marketing at InsightSquared, where we launched an account based marketing program. I have experience with the full lifecycle of launching account based marketing and sales, including strategy, target account tiering and scoring, integrated campaign development and execution, and data, technology and process changes required to support ABM.

Related Topics

Key Account Development
B2B Marketing Strategy
Lead Generation
Demand Generation
Sales Funnel Optimization