Founded and recently exited IGS - a marketing and business development agency specifically designed for fast growing start-ups.
I view building a business like building a house - first you build the foundation and structural pieces. In fact, I believe if you have the 5 key foundational pieces optimized for growth, almost all businesses should grow to the $10 Million mark naturally. This is easier said than done.
5 structural elements to building a business:
1. Optimizing the offer
2. Optimizing the founders time
3. Optimizing the sales process
4. Optimizing the funnel
5. Optimizing internal communication and hierarchy
The order in which I help businesses with these steps depends on what stage your business is in.
