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Annie Courtney Startups & New Products. SaaS B2B B2C Go-to-Market

Brisbane

I am a marketing and communications manager who specialises in business growth; with experience spanning from start-up through to multi-national corporations and government departments. My background in management consulting allows me better understanding of an entire organisation; and assists me defining marketing and growth strategies that are best suited to the organisation. This wholistic approach has awarded me success including creating a social media and online advertising campaign that generated enormous attention and was key to the successful launch of the CarsOffer throughout the Australian car dealership networks. Colleagues know me as a highly creative marketer who can always be trusted to come up with a new approach. I enjoy…

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Digital Marketing

Social Media Marketing

Startup Consulting

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SaaS - Enterprise & SMB B2B

Early-stage Startups

Go-to-market Strategy

Member since March 2020

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Creating a Subscription Offering From Your Current Services Business

Annie Courtney • Brisbane
Created 5 years ago in Sales & Marketing / Growth Strategy

I am experienced in identifying and executing opportunities for creating recurring revenue from services business. This is often called "productising" and involves finding a market interested in paying a subscription for services, coupled with analysing sales to identify specific offerings that can be easily packaged and sold as a product.

Annie Courtney Brisbane

New Arrival

Digital Marketing

Social Media Marketing

Startup Consulting

Marketing Strategy

SaaS - Enterprise & SMB B2B

Early-stage Startups

Go-to-market Strategy

Clarity

Annie Courtney

Brisbane

I am a marketing and communications manager who specialises in business growth; with experience spanning from start-up through to multi-national corporations and government departments.

My background in management consulting allows me better understanding of an entire organisation; and assists me defining marketing and growth strategies that are best suited to the organisation. This wholistic approach has awarded me success including creating a social media and online advertising campaign that generated enormous attention and was key to the successful launch of the CarsOffer throughout the Australian car dealership networks.

Colleagues know me as a highly creative marketer who can always be trusted to come up with a new approach. I enjoy working as part of a team where I can collaborate and bounce ideas with colleagues, equally I am happy to work on my own.

My recent clients include the Australian Defence Force, Commonwealth Bank, BMW, Samsung and Woolworths.

Recent Projects:
- Managed the rebranding and software platform redevelopment for an employee survey and analysis tool.
- Assisted in running communications for the Department of Human Services Child Care Subsidy roll-out
- Presented go to market strategy, review process and growth strategy for a publicly listed SaaS company.
- Setup Sales and Marketing functions for a global organisation to establish operations in Australia.

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Digital Marketing Social Media Marketing Startup Consulting Marketing Strategy SaaS - Enterprise & SMB B2B Early-stage Startups Go-to-market Strategy

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Creating a Subscription Offering From Your Current Services Business

I am experienced in identifying and executing opportunities for creating recurring revenue from services business. This is often called "productising" and involves finding a market interested in paying a subscription for services, coupled with analysing sales to identify specific offerings that can be easily packaged and sold as a product.

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Member since March 2020