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ACAnnie CourtneyStartups & New Products. SaaS B2B B2C Go-to-Market • BrisbaneI am a marketing and communications manager who specialises in business growth; with experience spanning from start-up through to multi-national corporations and government departments. My background in management consulting allows me better understanding of an entire organisation; and assists me defining marketing and growth strategies that are best suited to the organisation. This wholistic approach has awarded me success including creating a social media and online advertising campaign that generated enormous attention and was key to the successful launch of the CarsOffer throughout the Australian car dealership networks. Colleagues know me as a highly creative marketer who can always be trusted to come up with a new approach. I enjoy working as part of a team where I can collaborate and bounce ideas with colleagues, equally I am happy to work on my own. My recent clients include the Australian Defence Force, Commonwealth Bank, BMW, Samsung and Woolworths. Recent Projects: - Managed the rebranding and software platform redevelopment for an employee survey and analysis tool. - Assisted in running communications for the Department of Human Services Child Care Subsidy roll-out - Presented go to market strategy, review process and growth strategy for a publicly listed SaaS company. - Setup Sales and Marketing functions for a global organisation to establish operations in Australia.Digital Marketing • Social Media Marketing • Startup Consulting • Marketing Strategy • SaaS - Enterprise & SMB B2B • Early-stage Startups • Go-to-market Strategy •$1.67/min per minute— — 0
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