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Andrew Krebs-Smith

Boston, MA

Founder of Social Fulcrum (customer acquisition for high-growth companies). Instructor (Digital Marketing) at Startup Institute and General Assembly. B.A. from Loyola University; MBA from Babson College.

$5.83/min

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Customer Acquisition Digital Marketing Growth Facebook Advertising Pinterest Online Advertising Online Lead Generation Growth Strategies Social Media Advertising Facebook Ads

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Customer Acquisition

I founded Social Fulcrum which specializes in customer acquisition for high-growth companies like Payoff, Bridj, Bombas, Litographs, Justworks, and more. I am usually consulting with 1-3 startup founders or marketers each week on the questions they have regarding growth and user acquisition. Usually within an hour I can help you think through:
- How to decide the best paid acquisition strategy
- Which channels make the most sense for your brand
- Which elements of your strategy require testing
- What type of results can you expect
- Which tools to use, and which to watch out for
- How to scale your media budget 100x without drastically increasing cost of conversion
- Which questions you need to answer, in what order
- How your tracking and attribution should be set up
- Etc.

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Member since September 2015