Founder of Social Fulcrum (customer acquisition for high-growth companies). Instructor (Digital Marketing) at Startup Institute and General Assembly. B.A. from Loyola University; MBA from Babson College.
I founded Social Fulcrum which specializes in customer acquisition for high-growth companies like Payoff, Bridj, Bombas, Litographs, Justworks, and more. I am usually consulting with 1-3 startup founders or marketers each week on the questions they have regarding growth and user acquisition. Usually within an hour I can help you think through: - How to decide the best paid acquisition strategy - Which channels make the most sense for your brand - Which elements of your strategy require testing - What type of results can you expect - Which tools to use, and which to watch out for - How to scale your media budget 100x without drastically increasing cost of conversion - Which questions you need to answer, in what order - How your tracking and attribution should be set up - Etc.
