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Clarity

Andrew Tjernlund - $50MM/Yr Amazon Vendor and Seller Central Expert

Minneapolis, MN

I actually "Walk the Walk" and sell millions on Amazon every month. Don't waste your time on "bargain experts" or rah-rah courses. Talk to me when it comes to selling on Amazon: I own and operate Amazon and Ebay businesses that generate sales of 50MM+ annually. My success on Amazon is not through gimmicks, but implementation of time honored business principles twisted to fit Amazon and Ebay selling. My companies sell on Amazon using our own fulfillment, Fulfillment by Amazon (FBA) and we sell directly to Amazon. I am an expert on small technical issues (e.g. preparing a product to meet Fulfillment by Amazon specifications) to large strategic issues (determining which product are best sold to Amazon and which should remain being sold only through third party sellers). Additionally, I can give expert advice on manufacturing and sourcing. I directly manufacture as well as source (US and Overseas) a variety of products including Industrial, Medical, Grocery, Appliances, Beauty, Technology and Sporting Goods.

In 2017, I was the largest reseller of cryptocurrency wallets in the world including Ledger, Trezor, OpenDime, KeepKey and even my own manufactured products. From there I have spent years studying the markets and the future of cryptocurrencies. I can provide general insight, although I am not an investment adviser.

www.TjernlundServices.com

$16.67/min

177

177 Calls

79 Reviews

43 minutes
Avg. call

Entrepreneurship Product Management Product Development Manufacturing Sourcing Fulfillment Services eBay Amazon Metal Fabrication Ebay Sales

Call me to talk about

Lean Manufacturing for Sheetmetal Fabricators

I operate a 50 employee manufacturing plant using advanced Lean Manufacturing techniques. Most of my experience is focused on practical applications of Lean Manufacturing as opposed to statistical analysis. My factory primarily performs sheet metal fabrication and assembly so I am best suited for that or similar manufacturing operations.

Selling on Amazon & Ebay

I own and operate multiple Amazon and Ebay accounts that generate over $10 Million annually in sales. This includes selling on Amazon and Ebay and selling directly to Amazon.

Manufacturing Products to Sell on Amazon and Ebay

I own and operate Amazon and Ebay accounts that generate more than $30 million annually in sales. This is made up of products both sourced elsewhere and manufactured by my company. Since I know both perspectives I provide insight on how to position the product, price and distribution details to optimize the success of products on Amazon and Ebay.

Importing Products From China

My companies have imported millions of dollars of products from China including finished goods and components. These span a variety of applications and industries including: Industrial, Electrical (e.g. Motors), Medical, Sports/Fitness, Consumer Electronics and others. I can help on many topics from contacting suppliers to final logistics. Expert on Alibaba.com, AliExpress.com, ImportGenius.com, GlobalSources.com and others.

Answers 23
Reviews 79

Answers

Andrew Tjernlund - $50MM/Yr Amazon Vendor and Seller Central Expert answered

How to change item info if it wasn't created by you on Amazon?

If you sell via Vendor Central (versus the standard Seller Central), then you can overwrite it all. Vendor Central is when you sell directly TO Amazon, versus on Amazon. Amazon gives much more latitude to the sellers that provide them the product and consider them the authority, versus some guy who may be selling it out of his garage. The problem is, right, Amazon can't tell if you are a guy in his garage that picked up a bunch of these on a closeout or the actual brand owner. If you sell via Vendor Central they now consider you the brand owner and will allow you to make any changes you want to the existing listing.

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Amazon Web Services (AWS)

eCommerce

Andrew Tjernlund - $50MM/Yr Amazon Vendor and Seller Central Expert answered

How can I go about getting the beauty products from my new cosmetic line into stores?

Sell on Amazon. Avoid all the infrastructure and focus on your product and brand. Once you have scale and proven sales via Amazon, then you have something to stand on. UltimateDistribution.net could also help you with your cosmetics. They sell all the major brands.

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Cosmetics

Distribution

Andrew Tjernlund - $50MM/Yr Amazon Vendor and Seller Central Expert answered

What's the best way to go about selling my product online?

Amazon. Online stores are dying. They are moving toward boutique status whereas Amazon is what malls or strip-malls once were (before Amazon). If you don't know what you are doing don't try to learn it--lean on Amazon and focus on what you do well (product development, branding, etc.).

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eCommerce

Andrew Tjernlund - $50MM/Yr Amazon Vendor and Seller Central Expert answered

If you were given a product to sell on Amazon for a traditional retail company, what percentage of sales would you charge?

There are better ways to model this to protect yourself and align your goals, but 5%-10% off the top is common. This may seem low, but allows you to focus on throughput and not margin optimization while still allowing them to capture a large percent of the payment.

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eCommerce

Amazon

Sales

Andrew Tjernlund - $50MM/Yr Amazon Vendor and Seller Central Expert answered

I'm looking to extend my business relationships overseas in the industry of exporting/importing, any advice?

Master Distributors. You can do it both ways. I am a Master Distributor for a Norwegian brand that wanted to reach the US Market, but didn't have the bandwidth to create a whole distribution network within the US. If you can help find good pairings of distributors and those needing distribution you can add a lot of value to customers. It comes down to understanding the players in different markets and who needs those distribution channels.

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Food Industry

Import/Export

Transportation Management

Andrew Tjernlund - $50MM/Yr Amazon Vendor and Seller Central Expert answered

How can I get started as an online e-commerce business consultant?

Amazon. Simplifies and eliminates all the things you don't want to be distracted by and let's you focus on your business. I recently helped a guy in Slovenia do essentially what you are trying to do.

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E-commerce

Marketing Strategy

E-commerce Consulting

Andrew Tjernlund - $50MM/Yr Amazon Vendor and Seller Central Expert answered

What is the best way of coming up with business name ideas?

Choose the quality you want your brand to embody and then think of things that embody that characteristic. For example, Iron Mountain is pretty much just a document shredding company. They chose that name because they emphasize how secure their processes are as opposed to how fast, cheap, or simple they are to work with. If you want to emphasize how "sexy" your product is then emphasize that. If you want them to be "fun" then go for something that embodies that. The same goes for quality, inexpensive, comfortable, etc.

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Business planning

Andrew Tjernlund - $50MM/Yr Amazon Vendor and Seller Central Expert answered

Where can I find help with labeling & assembly of an online ordered product?

Contact me. I have a factory and we can figure out what steps need to be taken that meet yours/your marketplaces standards as well as an existing pool of assemblers and fabricators.

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Packaging

Print Production

Andrew Tjernlund - $50MM/Yr Amazon Vendor and Seller Central Expert answered

I need help bringing a metal jewelry piece to life. Which direction should I explore? 3D printing, Wax casting?

My background is in metal fabrication, although not specifically with jewelry. I can tell you that unless these are extremely high end pieces that 3D printing them in metal is unrealistic. Machining them is likely the best option if they are a single piece. Titanium is difficult to work with compared to Steel or Aluminum because of it's hardness and is generally more expensive, so it may be helpful to speak with people who have experience with metals to see if there are other options. The nice part about machining is that once you have set up the cost per piece is pretty much the same regardless of if you are doing 3, 30 or 300 pieces. A machine shop will just charge you the ship rate, so you don't have to commit to large quantities to gain scale. Also, there are a lot of Mom and Pop machine shops that likely have the right equipment so you can make them "win you business" by giving you a good rate off the bat. As an owner of a commercial 3D printer and reseller of 3D printing filament I can tell you that 3D printing is still best used to confirm your CAD designs in plastic, but likely not yet a production ready technology for metal products. Contact me if you want to talk specifically about the metal fabrication processes needed for your product.

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3D Printing

Metal Fabrication

Manufacturing

Andrew Tjernlund - $50MM/Yr Amazon Vendor and Seller Central Expert answered

What simple tactics can you use to increase the perceived value of a product or service?

-High MSRP
-Scarcity (Limited Availability, e.g. 1000 unit limit)
-Application to be able to purchase
-Lifetime or Multi-Generational Guarantee
-Free Overnight Shipping
-Certificate of Authenticity
-Personal Letter of Congratulations by Designer, CEO, etc.

There are a bunch more if you want to talk.

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Brand development

Product Strategy

Branding

Andrew Tjernlund - $50MM/Yr Amazon Vendor and Seller Central Expert answered

What are the challenges of creating an online marketplace with tangible products?

The big question that is always a challenge for a marketplace is refereeing between buyers and sellers when there is a conflict. Basically, what processes are in place to make sure there is a resolution if a transaction turns sour between buyer and seller. Ebay, for example, tends to favor the buyer and any loss for the seller is to be viewed as a "cost of doing business." Conversely, Amazon does a bit more with eating some costs themselves if there is an issue. These are gross generalizations about these marketplaces, but in order for a marketplace to succeed it needs to be trusted and liked by BOTH buyers and sellers. Otherwise, each group will continue to look for alternate channels outside your marketplace. Let me know if you would like more insight, specifics or solutions.

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Online Retail

Online Marketplace

Marketplaces

Reviews

Andrew is truly an inspiration. During our 40-minute call, he provided clarity on questions I had been pondering for months. This experience was more valuable than investing thousands of dollars in coaching programs, as I have previously done. Many coaches lack genuine expertise, but Andrew's guidance is the exception. Overall, the insights gained from this conversation were worth every penny!

Emma Ding Source: Clarity

Andrew is amazing. He delivers nothing but pure value in this call and I'm so glad I chose to call him. He not only knows everything about Amazon but also goes above and beyond to help you with the best resources possible. This 55 min conversation gave me absolute "Clarity" over things that I have struggled with for months. Worth every cent!

Jing Lu Source: Clarity

I was at a significant turning point in my FBA business. Andrew provided excellent insights on how to move forward. Great call. Thanks Andrew

Brent Vandiver Source: Clarity

Very insightful and targeted advice with takeaways that I will be implementing directly in my business. Will definitely reach out to Andrew in the future when I am contemplating new upgrades to our activity on Amazon

damien blenkinsopp Source: Clarity

Lots of invaluable info! Thanks Andrew.

Jabari Martin Source: Clarity

Well worth it. knowledgeable and quick to explain things. Definitely packed a lot in an hour

David Moore Source: Clarity

Once again, a excellent conversation with Andrew, a true master of Amazon selling

Balaji Manoharan Source: Clarity

Great strategic feedback from Andrew from manufacturing to Amazon marketing. Got a lot of value from the call, highly recommended.

Andres Gutierrez Source: Clarity

It was a great call! I received valuable information and insights. Thank you so much, Andrew!

Rank Media Agency Source: Clarity

fantastic, thanks a lot!

floris schmucki Source: Clarity

Great ideas and feedback. Thank you!

Dave Alexander Source: Clarity

Member since January 2015