Strategic Marketing Automation Consultant & Sand-Mill Model Creator
• Expertise:
• Sand-Mill Model: An evolution of the traditional funnel with a strong focus on retention, enabling businesses to maximize LTV and ROI.
• Customer Retention: Identifying key lifecycle moments to insert automated messaging via email and WhatsApp for maximum impact.
• Marketing Automation: Crafting tailored campaigns for nurturing, activation, win-back, upselling, and re-purchase cycles.
• Achievements:
• Consulted for 60+ companies across diverse industries, driving measurable growth.
• Successfully implemented strategies that enhance user engagement and retention.
• Teaching experience in 24Ore Business School, and other universities.
• Languages: Italian (native), English (fluent).
• Education: Master’s in Economics with a specialization in marketing strategies.
• Personal Interests: Simplifying complexity to create scalable growth systems.