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Clarity

Al Leong, MBA

San Francisco, Seattle, Toronto, Vancouver

Global marketing consultant, management consultant. MBA from top-b school in global management, strategy consulting and innovation. Industries serviced: telecommunications, consumer products, wireless, life sciences, entertainment, apparel, power generation and industrial markets.

$10.00/min

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Marketing Digital Marketing Email Marketing Strategy Marketing Communications Marketing Strategy Business Strategy Global Business Development Global Marketing Global Strategy

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Integrated Marketing Programs

Design of integrated marketing programs including: market research and analysis, print, web UX/design, online PPC/Adwords, outdoor, transit, direct response, agency management, pricing, social media, articles and whitepapers, content marketing, CRM, sales management, telemarketing, events and tradeshows, public relations and investor relations.

Strategic Management, Global.

Global Go To Market Strategy Development, Country Analysis, International Finance, Market Entry and Structure, Sales Planning, Market Analysis, Competitive Analysis, Segmentation, Positioning, Marketing Mix Development, Digital Strategy, Program Action Planning and Implementation, Metrics and Analysis.

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Answers

Al Leong, MBA answered

Do you know of any chemical companies being successful in implementing innovation management software and excelling in procurement innovation?

a junior startup that received 3 MM funding is procurify (www.procurify.com)

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Procurement

Chemical Engineering

Chemistry

Al Leong, MBA answered

Dissolving an App Company - How do we deal with the intellectual property of the apps that still exist?

Understand the sunk costs and move forward understanding your founders also have opportunity cost of further investment, time and energy. Some options: Try to sell the IP if possible to a competitor or third party/investor, or customers. Donate the IP to charity organizations that can benefit. Pivot: use / leverage the IP into a new product/category/industry.

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Business Strategy

Intellectual Property

Mobile applications

Al Leong, MBA answered

As our marketing firm grows, I'm looking for strategic advice on how to offer clients an "Agency of Record" relationship. What tips can you provide?

A client who wants an AOR relationship should first be able afford one. These clients want small and ad-hoc projects handled professionally, along with their overall strategic marketing program. Clients are looking for an overall reduction in fees or discount from hiring consultants and a firm without an AOR agreement in place. And, hopefully better or more consistent service because the AOR is in place.

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Marketing Strategy

Web Design

Startup Consulting

Al Leong, MBA answered

What is the best marketing strategy for a £10k/per year online pocket square and bow tie manufacturer?

Without knowing more about your business, business development through direct sales, CRM and online marketing, given a low budget may be more cost effective (distribution building), than other forms of marketing (advertising, print, tv, radio etc.) Having retailers/websites carry your line will be important. Selecting the right type of retailers (mass, boutique, specialty store) is critical.

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Fashion Marketing

Marketing Strategy

Retail Marketing

Al Leong, MBA answered

What timing/frequency should we use for B2C email marketing after the first contact?

Drip and email campaigns typically have optimal results every 3 to 4 weeks to nurture prospects through a sales funnel (direct response campaign management). It is as much the frequency as the content and messages that is provided to help the prospect convert. In some cases, frequency as much as daily is used (groupon), while in other services or products (industrial) monthly frequency is usually sufficient. Monitor your open and conversion rates using applications like Mailchimp to optimize your campaign. Let me know if you need assistance/clarification.

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Email Marketing

Email Strategy

Customer Acquisition

Al Leong, MBA answered

How do I hire a CEO?

Hire complementary strengths and an agency executive who's grown an account from $10 MM to $50 MM or $100 MM. Someone with very strong agency/network relationships who can bring in talent and resources. You need to really get along and stress-test the relationship. There are many risks including taking someone who will take your accounts with him/her if she leaves.

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CEO

Strategic Hiring

Business Strategy

Al Leong, MBA answered

Should I use telemarketers to let customers know about my service?

Telemarketing consumers is risky today, especially with do not dial lists. A more cost effective solution is couponbooks/direct mail, unaddressed bulk post mail within specific postal code/zip codes and inserts/flyers at the restaurants themselves. At $4/hr (usually offshore call centres), you need to make sure they are calling at the right times to avoid iritating customers.

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Telemarketing

Advertising

Marketing Strategy

Al Leong, MBA answered

Why are my email autoresponder series that I have setup NOT helping my customer conversions at all?

It could be many factors including the offer, the incentive, the price and the product/service. You need about 250 responses to have a valid test. You are describing and email/drip campaign for conversion. This campaign needs to nurture that prospect from the start to the finish line through a series of steps (sales cycle called AIDA - awareness, interest, desire, action). Let me know if you need assistance or would like to set up a call to describe your product/service/pricing/offer in greater detail. Will be glad to assist.

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Email Marketing

SEO copywriting

Email Strategy

Reviews

Member since September 2015