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MenuWhy are my email autoresponder series that I have setup NOT helping my customer conversions at all?
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Hmm. We'd have to see how you're emails are worded. They might feel extremely spammy. I'd reach out to Donnie Cooper on here. He's an expert in email drip campaigns.
There are a lot of variables, but there are some key factors to look at.
For the sake of argument (and probability), let's make the assumption that your leads can be converted to customers using an email sequence.
1. What drives the initial sign-up? And does the autoresponder stay consistent with the promise of the opt-in form? If the opt-in promises something like "exclusive content" and instead delivers sales pitches, subscribers might feel lied to.
2. What value does the autoresponder offer? Is it only discounts and coupons, or are you giving free information that's immediately applicable? To put it another way, if you were NOT selling a product, would there be any content left in your autoresponder?
3. Are your emails clearly written? How many links per email? How mobile-friendly? How visible is the call to action?
4. Are you creating a narrative in the sequence? Is there any coherence between each email? Or is it a disjointed series of "please buy" notes?
There are dozens of factors to consider, but I'm willing to bet that you can make some adjustments to your marketing sequence that will help you convert more customers.
If you'd like, I'm happy to jump on a call with you to go through the sequence and see where improvements could be tested. Schedule a call and we'll get started.
Good luck!
It could be many factors including the offer, the incentive, the price and the product/service. You need about 250 responses to have a valid test. You are describing and email/drip campaign for conversion. This campaign needs to nurture that prospect from the start to the finish line through a series of steps (sales cycle called AIDA - awareness, interest, desire, action). Let me know if you need assistance or would like to set up a call to describe your product/service/pricing/offer in greater detail. Will be glad to assist.
If you are getting a 20% open rate but no good conversions then I would suggest it is the content within the email that's not working. The strong open rate means your subject line and general trustworthiness as a sender is not a problem, but your content just isn't hitting the right angle.
Based on what you've said about the content of your emails it seems to me like they are all quite price-led messages (offers, coupons etc) but maybe that's not the best way to go. Maybe you need to find another angle or a set of angles that will convert better.
These customers haven't signed up straight away so that means they must have unanswered questions about your service that's preventing them from making a decision. What are these questions? Find out and build a content stray around this.
Or maybe go for a softer content-based approach rather than going straight in with pricing offers. Build credibility first over a longer series of emails and keep the pricing emails to a select few throughout the series.
Hope this helps.
Related Questions
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How do you approach an influencer, a "guru" or a podcaster /blogger in your niche offering a commission without being too direct?
Do the opposite. Think about it from their point of view. They get requests like these all the time and most of the time the request comes from random people they don't know. That would be kind of annoying right? You get an email from someone you don't know but they want you to do something for them? You'd delete that email too. Best way to get their attention...get a referral from someone they know and trust. Get someone else they know and trust to introduce you (this is the whole reason I built my business www.reverralriver.com). Referrals work the best. Second best way...develop a relationship with them before asking for anything. Don't email and ask for something right away. You wouldn't ask someone to marry you on a first date would you? Develop the relationship slowly. Give them value before ever asking for anything in return. Over just a few short weeks you could easily establish a relationship to the point where you could actually mention an "ask" which should be very open-ended and create absolutely zero work/friction for the person you are asking. One of my favorite techniques to warm-up a relationship...just email and tell them you appreciated (insert an article they wrote or service they provide, whatever, just stroke their ego). Tell them you're a fan and often point people their way. Then go way above and beyond and find their physical mailing address (it's not that hard to do) and send them a small gift or hand-written postcard in the mail just to say thanks. Then email them once you know they got it and just say thanks again. Then start emailing them various articles or things they might think are valuable, I'd say no more than once every 4 days. Connect on LinkedIN and message them funny pictures or GIF's. Show them you're human. Make them laugh and smile and just say "Hey I appreciate all you've done so just wanted to return the favor and make you smile (insert funny GIF here)". Then, once they know who you are, don't ask them directly to partner...ask them if they know anyone who would be interested in partnering. Below is a template I've used with great success...and the beauty is that they will often ask for more info and get interested themselves, but usually only if you have offered them some sort of value to stand out amongst the crowd. --- Hey (prospect first name), Hope you laughed at the last GIF I sent. I was just wondering if you knew anyone that would be interested in a partnership/affiliate opportunity… Real quick summary… I’m building a SaaS that automates the process of asking for referrals…it uses artificial intelligence to find potential leads in your existing customers network and makes it super simple for your customers to make the referral (one click of a button). If you know anyone that has an audience of people that would benefit from something like this I'd be grateful for an intro. I won't let you down I promise if you can make an intro. I’ll draft up all the marketing material and do all of the work, so all they would have to do is say “ok”, hit copy, paste, and send and I’d be happy to pay them 25% commission for life (or if there is another payment structure in mind I’m happy to talk about it) So what do you think? Can you help me out? Thanks, Parker ---- If you found this useful please upvote. Book a call with me if you want to know more or if I can help further.PW
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What platform would you recommend for White labeling email automation / self hosted email marketing?
Pardot is the easiest to learn and then execute. Will take your team the least amount of time to provide managed email marketing & automation services to your client. Naturally you'll want to bill fixed rates.CC
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Use the "audience" feature on facebook and import all of your emails. Facebook will match them so that you can ran ads to promote your new startup or service to whoever has a fb profile with that email. Happy to help if you need more infoHJ
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Treyedit.com is simple and easyLM
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