I have a growing pocket square and bow tie manufacturing company in the United kingdom. Revenue less than £10k/per year. Who would be the best person to talk regarding marketing strategy and why?
One of your big opportunities is positioning yourself in the B2B rather than B2C space. I've consulted for a bow tie e-commerce retailer and one thing I know from that is just how competitive the B2C space is for men's accessories when looking at SEO/SEM etc. as a promotional method.
One major opportunity for you as a manufacturer though is in the positioning yourself as a distributor and even dropshipper if you have the capacity. Suppliers and manufacturers are notoriously poor at promotion and hence a lot of e-commerce startups looking for quality suppliers will have difficulty finding them. This presents you with a great opportunity to acquire customers that are going to give you far higher lifetime value of customers than pure retail transactions and without the immense competition of the B2C space.
As I've had a lot of experience in both the e-commerce side and in working with distributors and manufacturers, I'd be more than happy to discuss further with you a strong go-to-market strategy.
Without knowing more about your business, business development through direct sales, CRM and online marketing, given a low budget may be more cost effective (distribution building), than other forms of marketing (advertising, print, tv, radio etc.) Having retailers/websites carry your line will be important. Selecting the right type of retailers (mass, boutique, specialty store) is critical.
You can use the following strategies:
1. Use Search Engine Marketing and Optimization
Search engine marketing and optimization are part of what helps make your business appear higher on a list of search engine results.
2. Affiliate and Associate Programs
An affiliate or associate program doesn’t make sense for every business.
3. Hire a Coach or Consultant
For small business owners who need to focus on other business systems, a coach or consultant can be extremely helpful.
4. Use Email Marketing
Take a hard and clear look at the purchasing habits of your customers and use that information to develop your strategy.
5. Maintain a Blog
More than that, your blog becomes somewhere you can offer advice, share bits of information, and really connect with your customers.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath