Loading...

Clarity

Alan Gleeson

London, United Kingdom

Alan Gleeson is the CEO and Co-Founder of Contento a B2B SaaS Content Management System.

B2B SaaS Marketing - Lead Generation / Acquisition, Conversion and Retention
(London, United Kingdom)

Other areas of expertise incl market entry, market strategy, business planning and B2B sales

See: www.contento.io

Twitter: @alangleeson

$1.67/min

2 Calls

—

0 Reviews

18 minutes
Avg. call

Entrepreneurship Social Media Marketing Online Marketing Digital Strategy SaaS Europe SaaS - Enterprise & SMB B2B B2B B2B Marketing Market Entry

Call me to talk about

Digital Marketing Specialist Software & SaaS

Digital & Online Marketing Specialist - Software, SaaS, Internet & Social Media (London, United Kingdom).

Have worked on the leading SaaS business planning solution Liveplan.com for many years.

Present 'Marketing SaaS' workshops at General Assembly, London.

http://www.alangleeson.com

Launching Internationally United Kingdom & Europe

Successful in the US?

Looking to find out more about launching internationally? I have successfully launched a US software subsidiary in Europe and have a really solid understanding of what you need to do and who you need to talk to. Everything from tax efficient options to skill-set to who can help.

http://www.alangleeson.com

Answers 1
Reviews 0

Answers

Alan Gleeson answered

What are the best Market Entry Strategies for a SaaS (Software as a Service) based company, gaining market share in Australia and Europe?

I assume that you are based in the US ? My experience pertains primarily to Europe where I am based. I work for Xpenditure.com a leading SaaS company based here. Again I am assuming you are B2B as that will impact on the advice. Similarly the price points of your offering will also impact on the strategy - Freemium v Field Sales. Finally, I am assuming you are funded (at least Series B).

Our offering is a leading expense management solution and not surprisingly we utilise a mix of different approaches incl:

1/ NB of a Local Presence in Europe (rather than trying to access remotely). Dublin and London are popular choices.

2/ Aggressive investment in PPC (Google)

3/ Attendance at local events and exhibitions relevant to your market

4/ Influencer engagement in Europe

5/ PR (As Mark Suster always maintains there are numerous silent benefits)

6/ Localised Content

7/ Social Media Activity (paid and organic)

The above represents a short list of some activities (it is far from exhaustive).

Hope this helps

@alangleeson

VP of Marketing
Xpenditure - Expense Management

Schedule a call • Share • Flag

SaaS

Marketing Strategy

Business Strategy

Reviews

Member since February 2013