Currently Growth/CMO @ Split, @ Healthcare Blocks, @ MyVRHost. Former music Entrepreneur, "The Stu,"(acquired '14). I like to record music, power lift, and play with my labs.
I practice a two pronged approach - a synchrony of business development and a channel testing strategy. Through this method I have provided several startups with the foundation needed to succeed through their pilot and implemented strategies that are flexible during growth. It is imperative that a sound channel testing strategy is in place, in some cases, as early as product development. I help set the stage for progress.
I have consulted on SEM campaigns for Fortune level companies with a budget of 100k per all the way down to startups trying to test this channel for the first time. Notables include Mblox (sold to CLX) YP, Healthcare Blocks, and Rented.
Channel Testing Strategy -> find traction
Setup communication between biz dev + markweting
Growth Strategy -> make money