Currently Growth/CMO @ Split, @ Healthcare Blocks, @ MyVRHost. Former music Entrepreneur, "The Stu,"(acquired '14). I like to record music, power lift, and play with my labs.
Channel Testing Strategy -> find traction
Setup communication between biz dev + markweting
Growth Strategy -> make money
I practice a two pronged approach - a synchrony of business development and a channel testing strategy. Through this method I have provided several startups with the foundation needed to succeed through their pilot and implemented strategies that are flexible during growth. It is imperative that a sound channel testing strategy is in place, in some cases, as early as product development. I help set the stage for progress.
I have consulted on SEM campaigns for Fortune level companies with a budget of 100k per all the way down to startups trying to test this channel for the first time. Notables include Mblox (sold to CLX) YP, Healthcare Blocks, and Rented.