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Expert
MenuZack Wenthe
Marketing and Behavioral Consultant with experience in companies from 1 man operations to Fortune 100. Social Media, Digital, Traditional, and more. Coaching and Advisor.
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- Reviews 4
- Answers 2
Zack is an extremely intelligent and creative individual. I've had the opportunity with Zack in various capacities alternating between client and service provider over the last 6 years. I can't express enough how creative Zack is, his suggestions are made on sound research and concepts, some of which he has pioneered himself. I don't believe I have ever met someone with more marketing knowledge. I think the biggest advantage to working with Zack is his ability to put the concepts in your language and provide suggestions you can apply in a real world manner. His results are amazing and he is very good and pushing you outside your comfort zone, which is sometimes exactly what you need. For every situation I've encountered and brought to Zack, he has a suggestion and experience with something similar. He's professionally blunt and an absolute pleasure to work with. To not involve Zack in a discussion where he has knowledge is a disservice to the collective.
Source: LinkedIn Jason Howell Oct 7, 2013Zack was brought on to the project to help with email communications. He defined and documented a communication process that increased the quality and consistency of outbound communications. To facilitate the process he created email templates, defined recipient groups and trained client personnel. In addition, he assisted with the creation, proofing
and sending of all types of emails. The client was happy with Zack's work and he successfully laid the groundwork necessary for a full time communications manager.
I look forward to working with Zack again. He is personable and has a variety of skills that allow him to contribute to many areas of a project.
Source: LinkedIn Stephan Phoenix, PMP Oct 7, 2013Zack is without exception one of the most innovative and creative minds I have had the opportunity to work with. He is relentless with his ideas and is willing to innovate and try new approaches to solve problems and create new revenue streams. Zack loves the social and/or viral marketing approaches to business and we are still using several of his ideas today, nearly two years after he has left. I still contact Zack at least monthly to see what is new and what he is working on because I know that I will be able to learn of additional thoughts and ideas that I will find useful in our line of work.
I would recommend Zack for nearly any position as he has the mind that will learn what he doesn't know and will bring so many valuable attributes and often intangible assets to the table. It was our loss when he decided to move on to bigger and better things.
Source: LinkedIn John A. Newby Oct 7, 2013I have worked for Zack for nearly eight months. Only twice before, in my life, have I met anyone as creative and excited about the world of Marketing and Business in General. Zack has that rare ability to recognize an opportunity or a dog, to deal with each quickly and without looking back.
Source: LinkedIn Mark H. Hendricks Oct 7, 2013Honestly, after many years in the newspaper industry, you learn a few things. One of them is that many publishers are not technologically savvy. They've done it themselves for years, and aren't interested in paying an outside group a cut.
Simply put, its not intuitive to them. It's a much different business model than they have operated under. It takes time to understand, and many aren't willing to put in the time. Its also at times proven to not be as good as the claims say. There have been exchanges that promise big value and just end up serving cheap house ads that detract from the site and don't pay enough to make the accounting worthwhile.
Case studies are one thing, but get in front of publishers at the conferences and events. They like to here successes from other publishers, not sales people. Use your current clients to leverage new accounts.
Reading through your questions, I see two things. Opportunity and fear. First off you have two solid clients and they are generating income, but I see a fear of not only the business development side, but of all the details of starting and running the business. You're letting this stop you from moving forward. Honestly, off the basic writeup you provided, I would not be looking to make things too complicated. Starting a partnership is easy, you determine your startup costs (Overhead, Variable Costs, Salaries) for likely 6 months add a buffer depending on the stability of you revenue source. Once you have this, that's the investment capital required to start the business. Form the corporation, award shares based on the investment capital from the partners, and start working.
Valuation isn't necessary at this point. A service business with no revenue isn't worth much, the intellectual property won't value out to an investor, and the company wouldn't have assets.
If you can afford to live off your agency income, take the money from consulting, invest in the business to grow. Find a business development partner, or employee and get going. Once its stable, leave the agency to run your own company.
Obviously there is a lot more details that can't be covered here, but hopefully this will give you a little to think about. If you'd like to set up a call, I'd be more than happy to oblige.
Don't let fear hold you back, you've proven you have the skills to generate results for your clients.
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