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MenuJOHNNY & VANCE::Hacking Kickstarter - Launch and build a successful brand online Johnny & Vance
Don't just settle for $20K, we know how to help you raise $150K+ for your Kickstarter idea! We've launched and consulted over $7 million+ in successful crowdfunding projects (including $1.2 million raised for our own projects). We are experts in brand strategy, product launches, digital marketing, influencer outreach & viral video content. Kickstarter is the most powerful launch platform in the world, but ONLY when it's used properly. Book a call with us and learn how you can join the 1% of legendary projects that have raised over $250K on Kickstarter.

16
Calls |
12
Reviews |
Areas of Expertise
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J&$4.17/min per minute(13)EcommerceJOHNNY & VANCE::Hacking Kickstarter - Launch and build a successful brand online • Toronto, CanadaCreated 7 years ago in Business / Getting StartedOver 4 years ecommerce experience in launching and growing multiple brands through various ecom platforms such as Amazon, Shopify, and Kickstarter.JOHNNY & VANCE::Hacking Kickstarter - Launch and build a successful brand online Toronto, Canada(13)
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J&$4.17/min per minute(13)BrandingJOHNNY & VANCE::Hacking Kickstarter - Launch and build a successful brand online • Toronto, CanadaCreated 7 years ago in Sales & Marketing / BrandingSince 2013, we've grown 7 different successful brands including a digital marketing agency that produces online content for global multi-national brands. We are experts in story branding and developing lifestyle products that consumers can connect strongly with.JOHNNY & VANCE::Hacking Kickstarter - Launch and build a successful brand online Toronto, Canada(13)
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J&$4.17/min per minute(13)Kickstarter and CrowdfundingJOHNNY & VANCE::Hacking Kickstarter - Launch and build a successful brand online • Toronto, CanadaCreated 7 years ago in Sales & Marketing / Growth StrategyLaunched two successful top ranking crowdfunding campaigns that generated over $1.2 Million on Kickstarter and Indiegogo, and consulted 10+ other successful crowdfunding campaigns. We have a proven track record for identifying new market opportunities, developing successful launch strategies, generating influencer marketing outreach campaigns, and creating engaging video content.JOHNNY & VANCE::Hacking Kickstarter - Launch and build a successful brand online Toronto, Canada(13)
- Reviews 12
- Answers 2
Working with Johnny was great. His feedback was instrumental for tweaking my funnel and my website to get it converting well. He also helped me see why it hadn't been converting well, and gave great guidance on what I need to do! He also gave me lots of tools and resources to work with. Thanks Johnny, much appreciated!
Source: Clarity James Elliot Apr 8, 2020Johnny has been instrumental in helping us scale our FBA business and more recently our Kickstarter campaign. From product validation, to financial planning and pre/post launch execution, Johnny was able to provide us with the framework and strategy that helped us succeed. Above all, Johnny is a down to earth individual that you can depend on!
Source: Clarity Dan Le Nov 4, 2019Johnny provided good insight on launching a kickstarter campaign and validating my product/price point before launch. He gave me some great information on what costs to expect and the timeline for launching.
Source: Clarity Nick Snyder Oct 17, 2019Vance provided consistent advice all throughout the call. I was able to write down the key points he provided while reviewing my campaign. You can tell that he's studied a lot about different Kickstarter successes and has internalized the most important principles. He was also transparent about his past campaign and what he wished he could have done better.
If you're serious about launching a solid campaign get his advice before pressing launch! I'm grateful that I did.
Source: Clarity Eddy Yang Jun 25, 2019I had another follow-up call with these guys. Got some great insight on the duration of campaigns, fulfillment and pricing strategy. On top of that, these guys also introduce me to some great resources that can help with my upcoming campaign. Also, learned a few mistakes to avoid as well which is very valuable especially if it's your first Kickstarter campaign.
Source: Clarity Huy Nguyen Oct 5, 2018These guys are awesome! Very helpful and insightful
:-) happy to recommend them!
Incredibly helpful and amazing insights! I expected a quick call for a few specific questions for the Kickstarter project I'm working on, but that quickly ballooned into a long conversation as there was just so much to learn. 100% recommended.
Source: Clarity Yuki Cheung Sep 12, 2018I had a very productive call with Vance to discuss a couple of ideas I had, especially on an ecommerce idea. Vance gave great insight on different avenues into launching my idea, and walked me through the process of taking an idea to production and then to market. While the scope of my conversation was fairly high level, I am confident that he would be able to provide even more in depth information on how to execute on specific stages.
Source: Clarity Justin Lok Sep 11, 2018

Absolutely yes, you should work with active campaigns on both Kickstarter and Indiegogo to cross promote each other. Cross promotions were one of the best ways to expose our project to new audiences (we did two campaigns totalling $1.2 million across Kickstarter, Indiegogo, and BackerKit). For our most recent campaign, we raised an additional $1800 that we wouldn't have raised otherwise. We only worked with campaigns who were willing to promote our campaign as well, and agreed to do it for free. For the best results, we only partnered with campaigns that had a similar level of funding and quantity of backers. For example, if we had $100K in funding and 800 backers, we didn't work with anyone with less than $10K in funding and <50 backers. You want to be picky with the campaigns you promote to your backers list; you've earned the trust of your backers since they've paid money to your campaign, and you don't want to refer them to projects that are not fully funded, or look sketchy.


Crowdfunding is not for everyone; if done correctly you can use it to sell anything. The key benefits of doing a Kickstarter project is being able to use the campaign page as a marketing asset to show future investors, potential clients, and distributors/wholesalers (if it's a physical product). The vast majority of top Kickstarter projects and most of the successful projects are all physical products (tech, fashion, boardgames, etc) because of the the inherent nature of Kickstarter being more like an ecommerce store, where visitors browse for new toys and gadgets in exchange for their 'pledge' money. In the case of community projects like yours, it's more challenging to raise a higher amount of funds because your project is not as easy to scale from a marketing perspective; the 'ecommerce' aspect is more challenging because it'll be difficult to offer value to people online who won't be able to visit your Drive in Theatre in person. You can still use Kickstarter to raise funds (I predict most of your backers will be local), and then use the campaign page as a marketing asset to show investors.
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