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Clarity

JOHNNY & VANCE::Hacking Kickstarter - Launch and build a successful brand online

Toronto, Canada

Don't just settle for $20K, we know how to help you raise $150K+ for your Kickstarter idea! We've launched and consulted over $7 million+ in successful crowdfunding projects (including $1.2 million raised for our own projects). We are experts in brand strategy, product launches, digital marketing, influencer outreach & viral video content. Kickstarter is the most powerful launch platform in the world, but ONLY when it's used properly. Book a call with us and learn how you can join the 1% of legendary projects that have raised over $250K on Kickstarter.

$4.17/min

16 Calls

12 Reviews

about 1 hour
Avg. call

Crowdfunding Influencer Marketing Video Production Branding Kickstarter Viral Video Media Buying Ecommerce Strategy Shopify Amazon

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Branding

Since 2013, we've grown 7 different successful brands including a digital marketing agency that produces online content for global multi-national brands. We are experts in story branding and developing lifestyle products that consumers can connect strongly with.

Kickstarter and Crowdfunding

Launched two successful top ranking crowdfunding campaigns that generated over $1.2 Million on Kickstarter and Indiegogo, and consulted 10+ other successful crowdfunding campaigns.

We have a proven track record for identifying new market opportunities, developing successful launch strategies, generating influencer marketing outreach campaigns, and creating engaging video content.

Ecommerce

Over 4 years ecommerce experience in launching and growing multiple brands through various ecom platforms such as Amazon, Shopify, and Kickstarter.

Answers 2
Reviews 12

Answers

JOHNNY & VANCE::Hacking Kickstarter - Launch and build a successful brand online answered

When / Is crowdfunding right for me?

Crowdfunding is not for everyone; if done correctly you can use it to sell anything. The key benefits of doing a Kickstarter project is being able to use the campaign page as a marketing asset to show future investors, potential clients, and distributors/wholesalers (if it's a physical product). The vast majority of top Kickstarter projects and most of the successful projects are all physical products (tech, fashion, boardgames, etc) because of the the inherent nature of Kickstarter being more like an ecommerce store, where visitors browse for new toys and gadgets in exchange for their 'pledge' money. In the case of community projects like yours, it's more challenging to raise a higher amount of funds because your project is not as easy to scale from a marketing perspective; the 'ecommerce' aspect is more challenging because it'll be difficult to offer value to people online who won't be able to visit your Drive in Theatre in person. You can still use Kickstarter to raise funds (I predict most of your backers will be local), and then use the campaign page as a marketing asset to show investors.

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JOHNNY & VANCE::Hacking Kickstarter - Launch and build a successful brand online answered

What are the best practices for promotion offers on Kickstarter?

Absolutely yes, you should work with active campaigns on both Kickstarter and Indiegogo to cross promote each other. Cross promotions were one of the best ways to expose our project to new audiences (we did two campaigns totalling $1.2 million across Kickstarter, Indiegogo, and BackerKit). For our most recent campaign, we raised an additional $1800 that we wouldn't have raised otherwise. We only worked with campaigns who were willing to promote our campaign as well, and agreed to do it for free. For the best results, we only partnered with campaigns that had a similar level of funding and quantity of backers. For example, if we had $100K in funding and 800 backers, we didn't work with anyone with less than $10K in funding and <50 backers. You want to be picky with the campaigns you promote to your backers list; you've earned the trust of your backers since they've paid money to your campaign, and you don't want to refer them to projects that are not fully funded, or look sketchy.

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Crowdfunding

Reviews

Working with Johnny was great. His feedback was instrumental for tweaking my funnel and my website to get it converting well. He also helped me see why it hadn't been converting well, and gave great guidance on what I need to do! He also gave me lots of tools and resources to work with. Thanks Johnny, much appreciated!

James Elliot Source: Clarity

Johnny has been instrumental in helping us scale our FBA business and more recently our Kickstarter campaign. From product validation, to financial planning and pre/post launch execution, Johnny was able to provide us with the framework and strategy that helped us succeed. Above all, Johnny is a down to earth individual that you can depend on!

Dan Le Source: Clarity

Johnny provided good insight on launching a kickstarter campaign and validating my product/price point before launch. He gave me some great information on what costs to expect and the timeline for launching.

Nick Snyder Source: Clarity

Vance provided consistent advice all throughout the call. I was able to write down the key points he provided while reviewing my campaign. You can tell that he's studied a lot about different Kickstarter successes and has internalized the most important principles. He was also transparent about his past campaign and what he wished he could have done better.

If you're serious about launching a solid campaign get his advice before pressing launch! I'm grateful that I did.

Eddy Yang Source: Clarity

Vance was very knowledgeable and helped me very much in a short time. I really appreciate his help and I will be calling him again!

Source: Clarity

Johnny was very professional and informative, he addressed my issues with branding and content and gave a lot of valuable advice. Definitely would work with him again.

Neo Y Source: Clarity

I had another follow-up call with these guys. Got some great insight on the duration of campaigns, fulfillment and pricing strategy. On top of that, these guys also introduce me to some great resources that can help with my upcoming campaign. Also, learned a few mistakes to avoid as well which is very valuable especially if it's your first Kickstarter campaign.

Huy Nguyen Source: Clarity

These guys are awesome! Very helpful and insightful
:-) happy to recommend them!

James Elliot Source: Clarity

Incredibly helpful and amazing insights! I expected a quick call for a few specific questions for the Kickstarter project I'm working on, but that quickly ballooned into a long conversation as there was just so much to learn. 100% recommended.

Yuki Cheung Source: Clarity

I had a very productive call with Vance to discuss a couple of ideas I had, especially on an ecommerce idea. Vance gave great insight on different avenues into launching my idea, and walked me through the process of taking an idea to production and then to market. While the scope of my conversation was fairly high level, I am confident that he would be able to provide even more in depth information on how to execute on specific stages.

Justin Lok Source: Clarity

Groundbreaking and game changing info about Kickstarter and crowdfunding!

Saeed Rajan Source: Clarity

Member since May 2018