Senior consultant with over 20 years of cross-functional experience in the consumer, beauty, and wellness sectors across Vietnam, France, and Singapore. My background spans brand strategy, product development, marketing, and e-commerce, with leadership roles at Kimberly-Clark, L’Oréal, and Skin Inc.
I specialize in helping international brands enter and grow in the Vietnamese market by providing practical, data-informed strategies across product localization, go-to-market planning, consumer insight, and retail execution. My strength lies in bridging global standards with local relevance, especially for brands aiming to build sustainable presence in Vietnam.
