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Clarity

Vahe Arabian

Australia

Editorial & Content Strategy Consultant. Founder of State of Digital Publishing. Process consultative approach with strong SEO and R&D background.

$2.00/min

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SEO Content Marketing Search Engine Optimization (SEO) SEO Strategy Content Strategy New Media Consulting Audience Engagement SEO Audits Editorial Strategy

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Audience / Content Strategy

I look at your content performance and existing persona profile and determine the necessary actions to align your content development and promotion efforts with the right audience/s.

I audit, review performance and prune your strategy on an iterative basis.

Editorial Process & Strategy Development

I take a process consultative approach and review the systems and tools you are using for your audience development (social, marketing automation, search) efforts. Together we either decide on an intensive training plan (for knowledge development) or map out the right process for implementation.

SEO Consulting & Strategy

I've been doing SEO for almost 9 years. There are generally three tenants in SEO:

1. Technical - Not only auditing the website to address SERP roadblocks but looking areas to increase your exposure across all verticals. For example, mobile/app optimization, international SEO, website migration and relaunches, SERP Analysis, site architecture, log file analysis, Google News, AMP, Facebook Instant and more.

2. Content - Outlining and reviewing your keyword mapping strategy in order to maximise and optimise your sites content performance.

3. Links - Analysis, audit and competitor and tactical plan to earn reputation, links, and topic authority.

I review your site, identify its strengths, weaknesses, opportunities, and threats and based on your objectives we formulate a long-term SEO strategy for you to take away and implement or assist in executing.

Custom Testing and Audience Development

For publishers and high traffic sites, I can help you establish internal case studies using split testing and other platforms and tools for SEO and publishing changes you are planning to make.

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Member since July 2015