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Clarity

Uwe Weinreich

Berlin

I have been an entrepreneur, mentor, and consultant for more than 25 years, founded 2 non-tech and 4 tech startups myself, and mentored dozens of others. My approach: consistently develop products, services, and strategies from the customer and user perspective, and position companies so that their strengths lead to market success.

My expertise lies in strategy and business model development for B2B companies; pricing and payment; negotiations with customers, partners, suppliers, and investors; go to market strategy; and pitch deck and story development.

Helping startups find and go their way is one of my passions. I promise that after each of our sessions, you will see a bit more clearly how to build your business and succeed in the market, and you'll grow your practical skills to make it all happen.

$1.00/min

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Startups Digital Strategy Monetization Business Strategy Product-Market Fit Negotiation B2B Go-to-market Strategy Digital Transformation Pricing Strategy

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Set the Right Price and Payment Model

There is no greater lever to increase a company's earnings than to optimize prices and make the payment model effective. Most companies get it wrong.

With a few tweaks, you can dramatically increase your business prosperity. The investment in this session will pay off literally thousandfold.

Topics:
- How to find out the best price level
- How to set a price model
- Which payment model can be appropriate
- How to communicate prices

Prepare for a Vital Negotiation

After this session (and some homework), you will feel fully prepared for a negotiation that is crucial to your business.

Topics:
- How to set goals appropriately
- How to use different roles to appear more powerful
- How to lead and dominate the process (stay in the driver seat)
- What to say and what not
- How to win
- Securing the result

Your preparation:
- Define your negotiation goal
- Research on your negotiation partner and create a slide:
. • Who will you talk to?
. • What is their role / background?
. • Which are or might be their open and hidden goals?
- Create a weighted list of your claims (essential / nice to have / unimportant)

B2B Business Model Strategy Check

Are you preparing for an investment pitch, or do you just want to make sure that your B2B business model will lead to success? Then let's go through your strategy and optimize it.

B2B business always requires higher professionality and excuses less failure than B2C.

Exploring Customer and User Needs

It's not the idea for a product or service that makes a company successful, it's the extent to which the company understands its customers and users. Only addressing relevant pains, gains, and needs in a unique way will result in continuous revenue streams.

Topics:
- What do you know about your customers so far?
- How to extend your knowledge base and empathy
- Which is the crucial point of view that really makes a difference?
- How to test your hypotheses

Go to Market in B2B!

For startups, this topic is not just a must have slide in the pitch deck, but one of the hardest things to solve early on.

With this session, you will not only gain a deeper understanding of where and how to win your B2B market, but also a list of go-to-market activities that can be easily accomplished at an affordable cost.

Topics:
- Your product/service and your target market
- Your competitors
- Where to play and how to win (uniqueness & market strategy)
- Which capabilities do we need?
- Which marketing activities will help?

Your preparation:
- Create slides (max 2) that explain your product/service
- Create one slide that explains your target market
- Create profile slides (max 5) of the most important competitors
- Create slides (max 3) that show your go-to-market so far

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Member since July 2023