A senior marketer with over 15+ years experience developing and executing integrated marketing plans for both large corporations and independent brands across multiple sectors. Whether it’s managing key projects or helping shape your strategic vision, my approach is about adding value efficiently and achieving a return on investment. I pride myself on being able to relate to my clients and understand their customers’ (B2B or B2C) ever-changing needs. As well as having experience in traditional marketing methods, I also have specialised knowledge on using some of the new digital channels to interact and convert customers into buyers, building brand awareness and long-term engagement. I can add value to the conversation around strategy, execution, lead generation, idea generation, product launch and business planning.