10+ years digital consulting with Fortune 100 companies. $1B+ in new revenue from my testing programs. Subject matter expert for digital conversion, eCommerce, analytics, and digital organizational maturity. Executive APAC experience.
I've ran 1000s of A/B tests for Fortune 500 companies, attaining significant top-line revenue increases while shifting their marketing teams to be data-driven. I can build a custom framework for your organization, get organizational buy-in, train on best practices, and run your optimization program. Not afraid to get my hands dirty.
I've built 10+ digital analytics centers of excellence, primarily at Fortune 500 companies. In addition to significant data skills, I focus on insight storytelling and building data-driven cultures. Executive experience. Web, social, email, loyalty, SEO, SEM, omni-channel. I can build you an analytics strategy and execute on it. Or, simply augment you data needs. My passion is building teams and programs. Not afraid to get my hands dirty.
I've led the content marketing group at the largest global hotel provider in Asia, producing content in 40+ languages for essentially every country on the planet. I've also consulted some of the largest companies in the world on establishing data-driven content programs. Research, strategy, implementation, and analysis. I love maturing existing content programs as much as I love launching brand new ones. Not afraid to get my hands dirty.