As a Digital Marketing Specialist, I have extensive education and experience in Interactive Advertising. I hold a diploma in Business Marketing from Algonquin College and a graduate certificate in Advertising Media Management from Centennial College, where I specialized in media planning and buying. I also hold digital learning certificates in Paid Search Marketing, Integrated Digital Marketing and Search Engine Optimization from the Interactive Advertising Bureau of Canada (IAB).
I have managed large PPC budgets and designed in-depth digital strategies for software giants such as Microsoft, Adobe and Parallels in additional to a variety of other industries such as commercial real estate, automotive dealerships, financial consulting HVAC and much more.
I have worked as the Marketing Manager and Business Administrator for my family-owned business, KaliAndrews Dance Company, where I was responsible for all advertising management, social media initiatives, PR, SEO and website maintenance, along with managing all client accounts.
I am currently working as the Lead Digital Strategist with a full service marketing and advertising agency in Ottawa, working with a wide array of brands on local and international levels.