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Clarity

Szymon Żak

Wroclaw, Poland

Believes that you win by seeing marketing as building trust with humans. Hates lead-obsessed marketing that makes people hate your brand. Does NOT sell secret hacks and guru tactics. Expect honest zero-bs advice backed by channel and platform knowledge. I will guide you through complexities rather than harm you with simplistic hustle bro takes.

$2.50/min

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Social Media Marketing eCommerce PPC Marketing Performance Marketing Display Advertising SaaS - Enterprise & SMB B2B Demand Generation B2B Marketing Online Campaign Management Marketing Consulting

Call me to talk about

B2B Advertising in Paid Social // B2B Social Media Marketing

📌 B2B ad campaigns are often not a quick game. The moment you throw away the idea of predatory lead gen, your marketing will become 100x better than other B2B brands trying to get leads and sell forcefully.

Top benefits:
🎯 Professional integrity to challenge myths about marketing in B2B & tech.
🎯 Deep knowledge of cross-channel nature of demand gen.
🎯 Puts a healthy B2B marketing ecosystem before paid distribution.

I can help you think about paid social campaigns that meaningfully help you in B2B growth. The goal here is to build trust that eventually brings leads in the long run.

B2B marketing needs a shift to building trust and genuine relationships with humans. B2B and SaaS tech have dug themselves in myths, lead gen, and horrible, pushy marketing tactics that just generate friction, make you appear dishonest, and scare away people.

This is what I believe in.

I am ready for your questions!

Google Ads for D2C E-Commerce // SEM in D2C Marketing

📌 I will help you understand SEM media buying for (D2C) e-commerce. We can assess the barriers to growth of your account, discuss important optimization aspects, and make a reasonable action plan.

Top benefits:
🎯 Seeing beyond just ad panel data.
🎯 Proficient in cutting wasted ad spend.
🎯 Knowledge of the ad platform tricks and design coercing you into harmful decisions.

As a D2C e-commerce owner, if you see that your account or marketing department are reporting high metrics while your bottom line is going down, this is an especially good reason to chat.

If your account/campaigns are not performing, we can discuss why it is. We will be looking broader than just into ad panels – this is where problems show, but often not where they originate from. We can also try to identify and resolve possible ad fraud issues.

Paid Social for D2C E-Commerce // Social Media Advertising in D2C Marketing

📌 Paid social campaigns in D2C e-commerce can build tremendous scale, and improve results reported by search engine marketing. Only a tiny fraction of customers searches for products at any given time. Paid social done well is an opportunity to introduce your brand to people.

Top benefits:
🎯 Ability to leverage paid social channels in scaling your D2C sales.
🎯 Understanding how to prevent Meta from overremarketing to capture new clients.
🎯 Knowledge of pixel configurations and ad creative good practices.

Are you wondering how to drive growth with paid social campaigns?

Social media campaigns are often the primary channel through which new clients find out about your brand. Although they may not be getting credited for that in your analytics without digging deeper.

While you can do some mistakes while setting up campaigns, for paid social it's often about things outside ad panels that seriously affect your results.

I am ready for your questions!

Google Ads for B2B // SEM in B2B Marketing

📌 I will help you understand SEM media buying and how it should fit into your B2B marketing. You don't have to be stuck fighting with competitors for abysmally expensive clicks. All it takes for B2B SEM to work is to make it slightly less about leads in order to... get good leads at some point.

Please, hear me – B2B SEM is not about quick quarterly wins. If you want to bash people with a lead gen hammer, you are dismantling any long-term results of marketing. I see B2B companies doing this repeatedly, and it is against my work ethics.

If your account/campaigns are not performing, we can discuss why it is. We will be looking broader than just at ad panels – this is where problems show, but often not where they originate from. We can also try to identify and resolve possible ad fraud issues.

I am ready for your questions!

Amazon Ads for D2C Brands // Marketplace Campaigns

📌 Amazon is an ecosystem with paid campaigns interlinked with organic results and e-merchandising features. It's not just about setting your campaigns well.

Top benefits:
🎯 Deep knowledge of Amazon PPC and campaign types.
🎯 Ability to advise you on product launches that actually lead somewhere in the long-term.
🎯 Reasonable knowledge about marketplace management e.g. product page, brand stores, and e-merchandising good practices.

Amazon offers a variety of campaign types. Are you having issues with launching your products as a D2C brand? Do you feel that you are not reaching higher sales volume? Does your inventory perform bad as a whole?

I am proficient with campaigns both for Amazon Seller and Amazon Vendor.

I am ready for your questions!

PS
Please, just take note that my experience lies primarily in running Amazon PPC. If you need super specific advice on setting your Amazon up, managing products, inventory, and stocks, you should be looking for an account manager/marketplace specialist.

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Member since June 2024