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Josh Klemons Digital Strategist, Social Media Expert

Madison, WI

I'm a social media expert, with a specialty in digital storytelling, strategy and brand management. I work with brands of all shapes and sizes on finding, honing and telling their story online. I've worked with tiny non-profits and solo-preneurs all the way to statewide and national political campaigns and Fortune 500 companies on building their social media presences, connecting with their audiences, building their brand and much more. I believe greatly in empowerment and spend most of my time time training others to be great at what they do! I speak, write, teach and live social media and I'm excited to work with you. You have a story... let's tell…

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Social Media

Email Marketing

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Digital Strategy

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Digital Storytelling

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Social Media Training

Member since January 2016

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Social Media

Email Marketing

Blogging

Digital Strategy

Twitter

Facebook

LinkedIn

Digital Storytelling

Instagram

Social Media Training

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Josh Klemons

Madison, WI

I'm a social media expert, with a specialty in digital storytelling, strategy and brand management. I work with brands of all shapes and sizes on finding, honing and telling their story online.

I've worked with tiny non-profits and solo-preneurs all the way to statewide and national political campaigns and Fortune 500 companies on building their social media presences, connecting with their audiences, building their brand and much more.

I believe greatly in empowerment and spend most of my time time training others to be great at what they do!

I speak, write, teach and live social media and I'm excited to work with you. You have a story... let's tell it!

$3.33/min

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Social Media Email Marketing Blogging Digital Strategy Twitter Facebook LinkedIn Digital Storytelling Instagram Social Media Training

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Facebook, Twitter, Instagram & Email Writing

I have managed accounts for statewide and national political campaigns and consulted/worked with businesses, non-profits, artists/musicians/authors and more on mastering social media platforms to build and engage an audience.

Digital Storytelling

Social media expert, with a specialty in digital storytelling and strategy. I used to work and consult for local, statewide and national political campaigns. I now utilize those same skills to work with brands (businesses, organizations, bands, artists and the like) on finding, honing and telling their story online.

Answers 3
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Josh Klemons answered

How can I get more Facebook/YouTube views on my video content?

First of all, it is VERY important that you are uploading your videos natively to Facebook, as opposed to simply sharing a YouTube link. Facebook will penalize you for sharing the link, but greatly reward you for uploading the video natively.

Whether or not you are already doing that, the easiest way to get more views on a Facebook video is to run a video ad, thus boosting its reach. You can boost it just to your followers, to your followers and their friends, or to any targeted group that you think might enjoy it (people who like BBC perhaps, or people who follow politics). When it comes to video ads, a little bit of money can go a long way.

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Marketing Strategy

Social Media Marketing

Facebook

Josh Klemons answered

What has been your most successful marketing methods sorted from best to worst that has resulted in good ROI for your business?

I am a big fan of content marketing. Don't sell to your potential clients, become a resource for them. You will gain their trust, and when they are ready to buy, they will be excited to work with/buy from you.

I blog, email and share social media content on a daily basis, and I (almost) never pitch any product or service. I teach people how to do things for themselves. In the process, I help them learn something new, show them that there are things they didn't know they didn't know, and prove myself a valuable part of their community.

It's a longer version of a sales funnel to be sure, but I've found it to be a very successful, and even enjoyable, path to reaching new potential customers.

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Entrepreneur

Marketing Strategy

Growth Strategies

Josh Klemons answered

Should I split my brand/website in two, if I have now introduced a new subscription based service and want to avoid confusion?

I often get the question: how many Facebook accounts should my brand have. (It is usually in relation to a brand expanding into additional locations, or new products/services.)

My answer is two-fold, but simple: Have as many accounts as you have stories to tell, and which you have the bandwidth to manage properly.

I'd rather see one page doing a good job of handling a few services or products, than multiple pages not keeping up with content or engagement.

I know you are asking a question bigger than a Facebook page, but I think the answer still applies.

-Is this new offering a whole new story (will it be targeted to a different audience/solve a different problem)?
-Are you confident in you and your team's ability to manage an additional brand?

If the answer to either or both of these questions is no, then there you go. If the answer for yes is both, then get your new house in order -- you are ready to split your brand!

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Member since January 2016