Grand Rapids, MI
Anthony Mills is the Founder and CEO of Legacy Innovation Group, a strategic growth firm rooted in insight and innovation.
Anthony works with companies to help them build new businesses, brands, products, and services – and reinvent existing ones. He is a rainmaker. He knows how to connect dots in ways that enable companies to pursue market leadership through more value and better experiences for their markets.
Anthony has traveled the world and experienced many cultures up close. He understands people, and with them, the markets they make up. He knows how to combine insight and empathy with imagination and creativity to conceive real solutions to customer’s “deep-down” needs and desires.
Anthony also understands business and knows what drives good business strategy (having himself spent many years as a business executive). In his work, he ties good strategy and strategic innovation to the long-term resilience of businesses. He also knows how to transform business organizations into human-centric networks with the skills and bandwidth needed to constantly deliver new value to their markets. His methods have guided numerous business leaders in making lasting transformations in their workplaces.
Anthony’s work builds on over 25 years of leadership in business, product development, marketing, design, and engineering. He remains deeply embedded in all these worlds, giving him a broad and holistic perspective of value creation that is rare among business leaders. He knows how to bridge the many disciplines of the business world to deliver lasting innovation to markets.