Old man at his favorite fishing hole is patiently awaiting his next catch of the day.
Young man walks up next to the old man and sees his bucket full of fish.
The young man asks the old man, "How'd you get so many fish?"
The old man says "You gotta use the right bait."
Young man asks, "Can I use some of your bait?"
Old man, "Sure. Sept' it won't work."
Young man, "Why not? It works for you."
Old man, "You got the wrong hook for this kind of fish."
Age isn't the factor in this story.
Fish don't care if you've been at it for 15 years or 15 minutes.
Customers are the same way.
All that matters is:
Are you using the right message (bait) -
And do you have a compelling offer (hook) to keep 'em reading.
All fish are hungry - Every customers is hungry.
Customers are always ready to buy, all the time.
They aren't gonna bite unless you have something they want.
You're not gonna be able to reel them in without a strong hook either.
The difference with the young man and the old man is a simple one.
One took the time to research and understand his customer better than they know themselves.
The other grabbed what everyone else was using, then tried to use the success of someone else without learning what would happen if they did bite.
This leads to missed opportunities.
Both men are equal standing at the edge of the pier ready to catch a customer.
The customer doesn't care what they look like, what they are wearing, or if they can find them on social media.
One man is giving the customer what they are hungry for and has the best way to keep them.
But you're business isn't about fish, is it?
Maybe it's about fishing in the great Alaskan frontier.
Criminal Profilers just don't "go fish" when tracking down a suspect.
They are taught how to track down the toughest cases of all - Serial Killers.
Why Serial Killers?
Simple - Learn how they tracked down and caught Ángel Maturino Reséndiz the AKA the "Railroad Killer"...
...You'll know how to pop Five-Finger Discount Freddy when he steals a car stereo.
If you're ready to track down your ideal customers, never run out of what to say, and build long-term meaningful relationships with your customers, and fewer missed opportunities - then you should immediately connect and get on a call with me.
