13+ years of international eCommerce experience from Li&Fung, Vente-Privee and Microsoft amongst others. Before launching Pivot, a Cross-border agency, I most recently I ran a €30m European eCommerce division of Global Brands Group (Li&Fung) and before that co-founded an eCommerce consultancy in New York working with clients including fb, L'Oreal and Saatchi & Saatchi. During the 5 years I spent at Vente Privee I was responsible for launching the business into the UK market and growing it to £40m in annual sales.
Key skills:
- Identification of the key global markets (online penetration, buyer demographics etc) for digital penetration based on the given product or service of a client linked into a coherent digital market entry strategy
- Digital transformation programmes and management of digital operations teams and projects. Creating new business models and revenue sources while developing strategic partnerships to drive product distribution
- Optimization and re-definition of digital products to transform business effectiveness
- A deep understanding with the top omni-channel and pure play European and global marketplaces and etailer
- Identification of the key market entry partners and identify the most adapted digital marketplace for the given product - devised specific European, US, UAE and China ecommerce market entry strategy
- International Digital Marketing: development of Global digital marketing programmes; Paid and Organic search (PPC and SEO), Conversion Rate Optimisation (CRO), Content and Video, Social Media, Affiliate, Sub-Brands, Partnerships, Display, Re-targeting, PR, eCRM, eMail, Community management
- Cross Border Website Optimisation: Management, Content, Analytics, User Experience, Responsive Design, Geo-Targeting, Personalisation, Landing Page, eFulfilment and Conversion Rate Optimisation
- CRM: Customer & Prospect databases, development of profiling, segmentation programmes and propensity models, targeted CRM & eCRM to drive retention and Customer Life Time Value
- International fulfilment and returns solutions and strategy
Pivot: A Cross-Border eCommerce Agency - Director and Co-founder - London, United Kingdom
Helping wholesale brands and retailers uncover, commercialize and optimize the most profitable international digital sales channels, marketing and branding opportunities
Company strategy:
1: UK Exporters to International Markets
2: International Exporters to the UK Market
3: eCommerce Platform Representation
Non exhaustive list of present clients worked / working with:
- Lead the development of a NYC footwear brand into EMEA with a multi-channel and digital marketplace strategy supplemented with a UK based fulfilment and returns centre
- Built and implemented the international strategy for a UK high street menswear fashion brand focusing on the UAE, China and Australia through a direct eCommerce and digital marketplace strategy
- Built and implemented a UK childrenswear retailer Chinese digital marketplace strategy and logistics solution
- Opened up and managed an incremental revenue stream for a top European electronics retailer developing into the US market though a local digital marketplace strategy
- Helped a UK female fashion brand develop a pureplay UAE eCommerce operation
- Exclusively represent the 2nd biggest US digital marketplace with their European brand acquisition
- Exclusively represent the top UAE regional marketplace with top European brand and retailer looking to access the region with a digital marketplace or pureplay strategy
- Contracted with the 2nd largest Chinese digital marketplace with their UK brand and retailer acquisition strategy
Head of eCommerce - Global Brands Group (A member of the Fung Group) London, UK
GBG is a top ten global branding company with a global turnover, in 2013, of $4.2 billion
• Implementing and leading a Pan-European digital marketing and eCommerce strategies
ShiftVertical: An International eCommerce agency: CMO and Co-Founder: NYC, USA
International digital marketing and eCommerce consultancy focused on digital transformation within consumer brands and advertising agencies across the USA and Latin America.
• Clients - L'Oreal, Facebook, Google, IBM, Draft FCBDigital skills transfer
vente-privee.com: eCommerce and UK International Marketing Manager: Paris Area, France
Pioneer of the online flash sales business model - Turnover 1 billion Euros 2010
• Project manager for the development of the specifications, testing, launch and development of the UK website
