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Clarity

Tommy Darker

London, UK

Tommy Darker is a Musicpreneur, educator, academic lecturer and writer about art and entrepreneurship. His vision is to simplify scalable concepts and make them work for artists and creative businesses.

He and his work have been featured in Berklee College of Music, TEDx, Berlin Music Week, Midem, SAE Institute, Westminster University, Hypebot and Topspin Media (now part of Beats Music).

$3.33/min

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I Will Help You Become Super Productive and Efficient.

Do you feel you're counter-productive and procrastinate often? I will help you get back on track. I will create a personalised productivity method for you, and will help you stay motivated and disciplined to get work done. I'm an ex-military and know how stay productive and motivated, even under pressure.

I Will Help You Visualise Your Business Structure in One Page.

You will become able to identify the value you bring to the world, how to create a business structure around your idea, and how to implement it in the real world.

I Will Help You Outline Your Marketing Plan for Your Campaign.

Do you have concrete goals for a specific timeline, but don't know how to create a plan to achieve them? I will help you outline a strategy, by breaking your goals into small, achievable tasks. You will get clarity and actionable steps (and an amazing plan!).

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Tommy Darker answered

I have a website that sells piano sheet music. How do I lower the bounce rate for the website?

Hi, I'm Tommy and I'm a music educator myself. Since your website is for a specific audience, two things pop in mind:

- Do you attract the right audience?
- Do you have educational material in your website?

Attracting the wrong audience is where everything will go wrong. In terms of educational material, do you have something complimentary, so visitors can search deeper in your site for information regarding piano sheets, how they're used today, their history, interviews with active musicians today, and so on?

Your product (piano sheet music) is one thing, the 'hook' that makes people stay around is another thing. Let me know if I could help.

Positive energy and love,
// Tommy

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Tommy Darker answered

I manage several musicians. There are so many different approaches for pushing their music. Where do I focus?

Hi, I'm Tommy and I'm a music business educator. Each artist's music can be promoted differently.

If I were you, I would regard three things:
- Their genre of music.
- Their story behind their music.
- Their message as artists.

The whole process of taking these three parameters into regard is called Mediatization (look it up): it's not only the music that matters, but the story people connect with. You can promote an artist's music to a fanbase which 1) loves the music itself, 2) connects with their story, and 3) digs the message the artist promotes.

This is the mindset. The actual strategies and tactics can be countless, when you apply this way of thinking.

Let me know if this made things more clear and whether I could help.

Positive energy and love,
// Tommy
www.TommyDarker.com

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Member since November 2014