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Clarity

Tom Howard

Raleigh, NC

I've been helping companies succeed online since 1995. I've seen it all. My focus areas are helping companies utilize the internet and surrounding technologies to market more effectively and integrate efficiently; business strategy; and technology strategy.

$1.67/min

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7 Reviews

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Marketing Social Media Marketing Email Marketing SEO Marketing Strategy Marketing Automation Business Strategy Integrated Marketing Business Networking Search Engine Ranking

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Technology Integration

Using various technology pieces to create a solid solution for your end goals. There are a lot of applications out there that can do this or that, but you will usually need to customize and integrate with other applications to get the end product you are looking for. I can help you filter through the crap and identify solutions that will work for you.

Anything About Wordpress

I've been helping clients succeed with Wordpress for more than 10 years now. Let me help you with any question you have regarding Wordpress. Just need help with setting it up? Or maybe a security question? How to make your Wordpress viewable on a mobile device? I can help with all of this and more. Schedule a call to discuss any question you have with Wordpress. I'll go out of my way to help you succeed!

Best Wordpress Setup for Your Business

Wordpress is a great content management system and extremely easy to get up and running. But it's popularity also makes it a huge target for hackers and malicious coders. I can help you choose the right plugins (security, SEO, community, ecommerce, memberships, event mgt, etc), themes and general best practices for the set up of your website.

Answers 2
Reviews 7

Answers

Tom Howard answered

How can I change my existing website content to maximize conversions?

I tell my clients to think of their websites like a sales funnel. Try to look at each step of the site as a step in the funnel. You want to shorten that as much as possible but still give your potential customers the information they need to make the informed decision you want them to make.

Secondly, you want to test, test, test. There is no silver bullet here. By setting up an A/B test process on each of your pages and on each element of the page, you can test every aspect over time and optimize to get the best results for your website. There are some really easy ways to do this now. So, whatever you start with, do the testing and improve it regularly. Make testing, evaluating and improving an ongoing part of the process and you will get the conversions you want.
Enjoy!

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Website Conversion

Tom Howard answered

Is it wiser to build relationships with potential sponsors early on? Or to allow for the listenership numbers to grow before reaching out?

Without knowing much about your podcast or ultimate business goals here, I would say reaching out to the potential sponsors to at least get a feel would be a good idea. You might even consider some promotional sponsorship rate for one or two sponsors to get in early. If you have a marketing plan to show how you are going to work to drive the traffic necessary to make their sponsorship worthwhile, then they might be willing to take a chance on you early. Rewarding them for taking that risk with a slightly lower rate could be good for both of you. Good luck and enjoy!

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Podcasting

Podcast Production

Reviews

Tom and his team at Eisenberg did a top-notch job for us, both in the design of our project and the technical implementation. As with most clients, we asked for a lot on a shoestring budget -- and within a short time span. Not only did we get what we wanted, we get a lot more due to Tom's expertise in helping us craft a solution that totally fit our needs. In addition, he was patient and collaberative on many items that would have made even me nuts! I would definitely recommend working with him, no matter what company he works for because he can only make them better.

Calvin Glenn Source: LinkedIn

Very knowledgeable in the areas of internet/web strategies, marketing, design, programming, search optimization, and business results. Above & beyond service. Worked well with deadlines. Would trust Tom on any future project.

Raymon Howington Source: LinkedIn

Tom is a manager who does so with trust in his team. Never did he micromanage my work or act as if his way was the only way. Tom allows developers to work as they need to while guiding them through the life cycle of a project. This managerial style creates loyalty and confidence in his leadership.

Josh Weatherspoon Source: LinkedIn

Tom is great in the role of "Chief Networking Officer" of GeekMeet and has done a great job in bringing the organization back from near dead to the level it is at today.

Jason Mueller Source: LinkedIn

Tom went out of his way to offer my company creative solutions for a business problem, demonstrating that he understands that networking is first and foremost about genuinely caring about and helping others. It's no surprise that Tom is an online social networking expert, as he is a natural in-person networker in every sense of the word. He is a true business resource, and I am confident his ideas will help my business succeed.

Ken Revenaugh Source: LinkedIn

I have worked with Tom in various roles and on various projects over the last seven years. In each and every situation, Tom has demonstrated a great capacity for resourcefulness and innovation. He strives to exceed expectations, he challenges conventions and offers new perspectives for solving every business problem.

Peter Wyro, MBA Source: LinkedIn

Tom is an interactive marketing guru who combines creative vision with back-end development. He uses his knowledge of traditional and online marketing to develop interactive strategies and solutions that help clients turn advertising initiatives into business successes.

Jay Lohmann, Founder & Creative Partner
TagTeam Advertising and Web Design

Jay Lohmann Source: LinkedIn

Member since July 2014