Loading...
Answers
MenuIs it wiser to build relationships with potential sponsors early on? Or to allow for the listenership numbers to grow before reaching out?
After an incredible four-month journey in preparation, we are ready to launch our podcast, called Shatter The Matrix. We have identified the sponsors we would like to involve, and I am inclined to reach out to establish relationships ahead of having the listenership numbers, to get a feel for each company. Suggestions either way?
Thanks for your insights!
Answers
Without knowing much about your podcast or ultimate business goals here, I would say reaching out to the potential sponsors to at least get a feel would be a good idea. You might even consider some promotional sponsorship rate for one or two sponsors to get in early. If you have a marketing plan to show how you are going to work to drive the traffic necessary to make their sponsorship worthwhile, then they might be willing to take a chance on you early. Rewarding them for taking that risk with a slightly lower rate could be good for both of you. Good luck and enjoy!
I'd imagine that adding sponsors after the fact is hard for your listeners to take vs you just launching and having a established sponsor.
Like most questions, the answer is, it depends. ;)
It depends on what your podcast is, the audience you're trying to reach and, most importantly, the #1 goal for your show.
Podcasting is the wild west. There are no right ways to do it and I'm seeing over and over again that the people who are succeeding are coming up with creative ways to make money.
Sponsorships are only one of many ways to "monetize" a podcast. But it's hard to say which direction is best for you without knowing more about your show, your audience and your goals.
I'm happy to help any way I can, so feel free to reach out anytime.
If you haven't already, reach out now and let them know about your show. Tell them a little bit about the content and how often you plan to release episodes. I'd even try pitching them on a deal and say you're offering a special reduced rate for sponsors who come onboard early. Either way you don't really have anything to lose. Worst case, they'll tell know what kind of numbers they'd like to see for a sponsorship commitment.
Related Questions
-
Can I recycle video audio as a podcast?
Yeah it will be a great idea. I see many people like to listen instead of viewing video while traveling. This is why now a days audio books are getting popular among businessmen who don't have time to read or view long videos. Another reason might be that watching for so long with eyes is more stressful than listening with ears. So I think you should go with it. Good Luck.AS
-
What is the most efficient way to receive recordings via the web and send a download .mp3 link?
Hi! Since you are good with an .mp3 and don't need a WAV file, I'd highly recommend using a free conference call service to record and download your audio. I like FreeConferenceCall.com, but my vendor of choice is FreeConferenceUSA.com for four reasons: first, no fees or ads whatsoever. Second, you can choose your own conference IDs, which I love, as you can use a vanity number (mine is AUDIO). Third, after you choose your conference ID and host PIN, you can use your conference calling number anytime--no reservations or bookings needed. Instant conference calls any time you need one on the fly. Fourth, you can record audio with no limit to the length at no charge, and you can instantly download an .mp3 file of the recording when you're done. For your purposes, dial in as host and then dial in as a participant from a different phone, and leave the second phone on mute while you record your audio. Then end the conference call and hang up. That's all it takes. If there's anything I can help with, please don't hesitate to ask. Best of luck, Jennifer Wenzel Owner, You Sound Great! http://www.YouSoundGreat.comJW
-
I want to create an interview based podcast in which I'll be interviewing successful entrepreneurs. How do I build an audience?
Most podcasts like you're describing start by using the audiences of their guests. This makes it tricky, because you're effectively asking someone to come on your show to leverage their audience for your growth. That's still a value proposition for the guest, however, because it's back links, external content, and more credibility to their own audience. (Assuming they don't already have a podcast.) Aside from leveraging your guests' platforms, you can also use standard marketing tactics to create your own network: guest blog, get active in the community, and do whatever else you can to generate backlinks and buzz. I'd be happy to go over strategies that have worked for me and my clients if you need a starting point. Just let me know. Good luck!JL
-
What are the best ways to promote a podcast?
The steps are simple, but podcast promotion is not easy. 1. Know who your audience is 2. Make GREAT content for THAT audience. Content that leaves them going "WOW I've go to tell my friends about this." 3. Go to where that audience is. 4. Make friends with them bringing value to every conversation. 5. Tell them about your podcast. (do not swap 4 and 5, they won't care about your podcast until they care about you). If you're looking for the giant switch that gives you 10,000 downloads it doesn't exist. Other things that will speed things up is doing interviews and having those people promote their appearance. Last never say the word, "only." As in "I only have 67 downloads." Those are people who chose your content over thousands of others. If this was a school 67 people would be 3 classrooms if not four. As for tools, twitter, facebook, google+ (look for groups in Google and Facebook), meetup.com for in person meetings. You build your audience one person at a time.DJ
-
Where do I find entry-level interview-based business / marketing podcasts that I could promote my new book on?
2 quick and simple ideas come to mind. 1. Open up iTunes, open the podcast section, open up your relevant categories and subcategories. e.g. business/business and marketing. Contact the podcasts that are in the "New and Noteworthy" sections or in the lower half of the top 200 podcasts sections. 2. Open Twitter or Tweetdeck and use Twitter search for people using phrases like "marketing podcast" or "marketing podcast guests" etc. Try a few different types of query and see if you can use Twitter to narrow down some of the marketing podcasters that are looking for guests. Good luck with your new book! ScottSC
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.